Here’s how you calculate CPC: advertising cost / number of clicks.
Posted: Wed Jan 22, 2025 8:32 am
Email links and call-to-action buttons
PPC advertisements
Links on landing pages
Social media advertising
On-site elements (buttons, image, etc)
It’s best to research industry benchmarks beforehand and then uk b2b leads monitor your ads and adjust accordingly.
Cost per click (CPC)
Cost per click is exactly what it sounds like: how much it costs for every click you receive on a paid piece of content. And cost per impression is measuring how much you have to pay per thousand impressions.
You often cap your spend at a specific cost per click—for example, Google recommends setting $1 as your maximum cost for Google ads. And Facebook ads, on average, are $0.94 CPC—cheaper than LinkedIn, Instagram and YouTube advertising.
And here’s how you calculate your average CPC: total cost of clicks / total number of clicks.
Knowing your average will help you determine which ads to optimize for better engagement.
Web conversions
Web conversions are when a website visitor takes a desired action on your website, like purchasing an item, reading an article or signing up for a webinar.
PPC advertisements
Links on landing pages
Social media advertising
On-site elements (buttons, image, etc)
It’s best to research industry benchmarks beforehand and then uk b2b leads monitor your ads and adjust accordingly.
Cost per click (CPC)
Cost per click is exactly what it sounds like: how much it costs for every click you receive on a paid piece of content. And cost per impression is measuring how much you have to pay per thousand impressions.
You often cap your spend at a specific cost per click—for example, Google recommends setting $1 as your maximum cost for Google ads. And Facebook ads, on average, are $0.94 CPC—cheaper than LinkedIn, Instagram and YouTube advertising.
And here’s how you calculate your average CPC: total cost of clicks / total number of clicks.
Knowing your average will help you determine which ads to optimize for better engagement.
Web conversions
Web conversions are when a website visitor takes a desired action on your website, like purchasing an item, reading an article or signing up for a webinar.