That will improve your results and what you should be careful about

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ishanijerin1
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Joined: Tue Jan 07, 2025 4:34 am

That will improve your results and what you should be careful about

Post by ishanijerin1 »

We explain how to select "exclusion keywords" that will improve your results and what you should be careful about!
Hello. Have you ever thought deeply about the impact that "exclusion keywords" have on ad performance?
In this article, I will explain everything from what "exclusion keywords" are to how to select exclusion keywords and points to note.
Please read to the end.

table of contents

What are negative keywords?
When should you use negative keywords?
How to register using the excluded keyword list
Points to note about excluded keywords
Should I exclude research queries like "what is..." or negative words like "cancel"?
What happens if you add negative keywords to your display ads?
What if there are too many search queries to see them all?
Conclusion
What are negative keywords?
Exclusion keywords are keywords that are set to prevent ads from being displayed in Google Ads and Yahoo! Ads.
By setting them, you may be able to narrow down your target audience and improve performance.
Exclusion keywords are registered by specifying the keyword and match type.
In addition, as we will explain later, they have the following characteristics: "Refined broad match cannot be used" and "Keyword expansion is not possible."

The specifications for the "broad match" of excluded keywords are different from the "broad match" match type of normal keywords.
For negative keywords, you need to specify the match type and register it like a normal keyword.
However, you cannot use "modified broad match" for negative keywords.

List of available match types
Match Type Add keywords Exclusion keyword registration
Exact match 〇 〇
Phrase match 〇 〇
Modified broad match 〇(※) ✕
Partial match 〇 〇
*Google expects to discontinue modified broad match around summer 2021 and it will no longer be possible to add it.

When adding keywords, if you want to set it as a modified broad match, you will probably set it to a broad match of "+Jeans", but even if you enter the same thing in your excluded keyword registration, the "+" part will be ignored and judged.
In other words, even if you register it with "+", it will be treated as just a broad match.

Negative keywords do not expand match types
Exclusion keywords have the same name as the match types used for regular keyword additions, but they do not expand keywords.

If you add a broad match type and the keyword "pants," your ads may be delivered by expanding the keyword to include variations in spelling, such as "sbon," or the more relevant "jeans."

However, even if you register a partial match for "pants" as an excluded keyword, the only keyword that will be excluded is "pants," and ads will still be delivered for keywords business owner database can help with variations in spelling, typos, and keywords such as "jeans" and "jeans," so you need to be careful.

Reference: About negative keywords – Google Ads Help

Negative keyword match types work differently than regular keyword match types, the main difference being that you must also add related variations such as synonyms, singular and plural forms of a word, and spelling variations or misspellings to your exclusions.
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