Adoption of SMS Marketing by Influencers
Posted: Wed Jan 22, 2025 8:03 am
Despite their fame and massive popularity, influencers are individuals first and foremost, and therefore appreciate the value of one-to-one dialogue with their fans. Strategic use of SMS can help to nurture such interpersonal relationships and provide a level of intimacy with the fan base that isn’t possible via platforms like Instagram or YouTube.
While direct one-to-one greece whatsapp number data
communication with fans isn’t possible at scale, there are alternatives available. For example, a startup platform called Community allows fans to text their favorite celebrities, and enables influencers to answer questions, promote their projects and send invitations to their followers using SMS.
Using Discounts to Drive Sales
Everyone loves a good deal and using SMS marketing to promote discounts and special offers continues to resonate with consumers. Among the respondents to the Gitnux poll, coupons and promotional codes were welcomed by 30-50% of those surveyed, with 39% of consumers wanting to receive birthday deals, and 31% looking for upcoming promos/sales/discount announcements.
For SMS marketers, VIP programs, birthdays, and anniversaries are also very effective opportunities to implement timed discounts on products that are only available during limited periods. Beyond these special promotions, organizations can use SMS marketing to chase potential lost revenue and boost customer loyalty by incorporating cart abandonment offers, and information relating to new or exclusive products and services.
Transactional SMS updates can also provide opportunities for cross-selling. For instance, while providing order confirmation and shipping/delivery notifications, companies can cross-sell related products, or provide discounts for future orders.
Putting the Emphasis on Personalization
Adding a personal touch to SMS messages (either hand-crafted or automated) makes your audience more likely to connect with your brand and take action. Taking the time to analyze customer profiles and transaction histories can provide data that enables SMS marketing teams to include time-dependent and personalized elements to promotional messaging.
Using multimedia messaging service (MMS) elements, you can embed rich media such as images, audio files, short video clips and GIFs into your communications, to increase engagement levels and provide greater information clarity.
While direct one-to-one greece whatsapp number data
communication with fans isn’t possible at scale, there are alternatives available. For example, a startup platform called Community allows fans to text their favorite celebrities, and enables influencers to answer questions, promote their projects and send invitations to their followers using SMS.
Using Discounts to Drive Sales
Everyone loves a good deal and using SMS marketing to promote discounts and special offers continues to resonate with consumers. Among the respondents to the Gitnux poll, coupons and promotional codes were welcomed by 30-50% of those surveyed, with 39% of consumers wanting to receive birthday deals, and 31% looking for upcoming promos/sales/discount announcements.
For SMS marketers, VIP programs, birthdays, and anniversaries are also very effective opportunities to implement timed discounts on products that are only available during limited periods. Beyond these special promotions, organizations can use SMS marketing to chase potential lost revenue and boost customer loyalty by incorporating cart abandonment offers, and information relating to new or exclusive products and services.
Transactional SMS updates can also provide opportunities for cross-selling. For instance, while providing order confirmation and shipping/delivery notifications, companies can cross-sell related products, or provide discounts for future orders.
Putting the Emphasis on Personalization
Adding a personal touch to SMS messages (either hand-crafted or automated) makes your audience more likely to connect with your brand and take action. Taking the time to analyze customer profiles and transaction histories can provide data that enables SMS marketing teams to include time-dependent and personalized elements to promotional messaging.
Using multimedia messaging service (MMS) elements, you can embed rich media such as images, audio files, short video clips and GIFs into your communications, to increase engagement levels and provide greater information clarity.