Of customers.
Of identity.
External or internal.
Of the team.
Then everything changes based on the characteristic of the activity . For example, for a restaurant there are photos dedicated to the dishes, food and drinks or the menu. Finally, do not forget the possibility of inserting videos.
I have already said that reviews are essential to malaysian business email list improve local SEO . And that on Google My Business you can get customer input. Invite those who have tried products and services to leave their opinion, in a natural way. Respond to testimonials, especially critical ones.
google my business reviews
The art of increasing reviews on Google My Business starts with the possibility of obtaining a link to share on the website or on social media - but also via chat or email - to bring the user to the field that welcomes text and photos to testify the experience lived. How to get the direct link for reviews on Google? Just go to the home of the dashboard and select the Get reviews item (found at the end of the page) and a form with various options and share buttons appears.
Add extra content (cards, posts…)
One of the most interesting solutions of Google My Business, even if not directly connected to the ranking but still useful to optimize the presence on the search engine : the possibility of enriching the brand card with extra publications. For example, you can insert posts that appear at the end.
For example, if you have a company blog, you can relaunch the posts in this area. Furthermore – more importantly for online sales – you have the possibility of adding product cards with links to the landing pages. Insert images, description, price and button with call to action to complete the work.
google mybusiness bookings
If you manage a hotel or restaurant listing, you can add a section dedicated to reservations to insert a fundamental touchpoint into the user's customer journey.