Choose an offer that is most enticing to your audience, but don’t be afraid to test multiple types of CTAs over time.
However well your email-based lead forms are doing outside of China, you should expect them to perform more poorly in China, because of lower email usage.
Keep an eye on your analytics
Apart from macro analytics, Jimuyu’s basic functionality allows for seeing heatmaps, bounce rates, and other metrics. Be sure to do your A/B testing with different forms of USPs catering to the Chinese whatsapp japan number market. This should allow you to know what sort of visual style, copy, and CTAs are better at converting your Chinese leads.
Consider using a Baidu mini-program
When you transfer a visitor to your mini-program, you’re effectively locking them in your content. Many popular services, from food delivery to games, use mini-programs to create a seamless landing experience. You also get to be conveniently placed one push of a button away from Baidu’s home screen, and you can also view them as a test ride of your standalone app.
Therefore, if you’re using a mini-program template on Jimuyu, be sure to aim and solve a problem starting from the first words of your copy as well as in your mini-program itself. Users are more likely to bookmark and use your mini-program if they understand what it does at a glance. However, keep in mind that 420,000 others are competing for screen time. If you are not offering a reason for your users to use your mini-program often, you’re more likely to be placed lower down the favorites list.
Another advantage of Jimuyu mini-programs is that it allows for quick access to certain functionalities directly through search results. This way, users looking to complete certain tasks can land directly on the exact page.
This is the featured snippet of an insurance mini-program on Baidu’s search results. It allows marketers to package multiple landing page offers in one.
Offer live chat functionality
By offering live chat on the landing page and/or via WeChat, you can expect your conversion rate to increase by about 3X compared to if you only used a contact form.
The Aifanfan (Baidu’s CRM) plugin offers a variety of functions, such as smart live-chat support on your Jimuyu landing pages. Highly customizable and with AI to determine customer intent, this tool can allow you to quickly service customers coming in for pre or post-sales inquiries. You might consider using this tool as it supports
setting up pre-determined waiting times for the incoming leads;
different call-out options;
an efficient back-end for handling requests, and
integrates with previously collected data fields about the lead.
These are our tips for a high-performing Jimuyu landing page for a Chinese audience. To learn more about Baidu marketing, check out the China Digital Marketing 101 guide.