Video specifications
Posted: Sun Dec 22, 2024 5:51 am
Step 5: Create your ad
This step refers to the moment of choosing the images (or video), title, copy and where your ad will be displayed.
For text, you must have 90 characters to share a quick message that will appear above your image or video.
On the other hand, there are two ways to create ads: Use an existing post or create a completely new post.
In case you decide to use an existing post, select the “Use existing post” option in the Facebook Ads Manager dashboard. From there, you can choose the page you want to target a post from and choose an individual post from that page to use as your ad.
And in case you want to create an ad from scratch, the first task is to select the format you want to use for your ad.
Facebook ads look slightly different depending on the results you want. Facebook currently offers 5 different ad formats:
Carousel Ad: Create an ad with two or more scrolling images or videos.
Single Image: Create up to six variations of your ad using one image.
Single Video: Create an ad with one video.
Slideshow: Create a looping video ad with up to ten images.
Tell a story by combining images and videos.
Typically, the recommended image or video specifications can be found next to the area of the screen where the content loads, but as a general rule of thumb they are as follows:
Image specifications.
Recommended image size: 1200 x 628 pixels.
Image ratio: 1.91: 1.
To maximize ad delivery, use an image that contains little numbers (south korean tv series) to no overlay text.
Format: .MOV or .MP4 files.
Resolution: at least 720p.
File size: 2.3 GB max.
Recommended length: widescreen (16:9).
Facebook: 60 minutes max.
Instagram: 60 seconds max.
Step 6: Choose your ad locations
Ad placement defines where your ad appears with Facebook Ads.
You can choose the locations where your ad will appear, such as in the Facebook news feed or in the right-hand column.
You can also create ads to appear on Instagram.
Facebook recommends using the default placements for your chosen objective, allowing Facebook to optimize placements to give you the best possible results at the lowest overall average cost.
However, if you want to select your own placements, Facebook recommends the following options, divided by campaign objective:
Increase brand awareness campaigns (including purchasing Reach & Frequency): Facebook and Instagram.
Increase your messaging (including purchasing Reach & Frequency): Facebook and Instagram.
Get video views (including Reach & Frequency purchase): Facebook and Instagram.
Getting your app installs: Facebook and Instagram.
Increase your app engagement: Facebook.
Promote a product catalog: Facebook.
Increase conversions on your website: Facebook.
Send people to your website: Facebook.
As you can see in the images, you have the option to edit the text that will appear in your ad, select the image and enter the destination URL, as well as create a call-to-action button.
This step refers to the moment of choosing the images (or video), title, copy and where your ad will be displayed.
For text, you must have 90 characters to share a quick message that will appear above your image or video.
On the other hand, there are two ways to create ads: Use an existing post or create a completely new post.
In case you decide to use an existing post, select the “Use existing post” option in the Facebook Ads Manager dashboard. From there, you can choose the page you want to target a post from and choose an individual post from that page to use as your ad.
And in case you want to create an ad from scratch, the first task is to select the format you want to use for your ad.
Facebook ads look slightly different depending on the results you want. Facebook currently offers 5 different ad formats:
Carousel Ad: Create an ad with two or more scrolling images or videos.
Single Image: Create up to six variations of your ad using one image.
Single Video: Create an ad with one video.
Slideshow: Create a looping video ad with up to ten images.
Tell a story by combining images and videos.
Typically, the recommended image or video specifications can be found next to the area of the screen where the content loads, but as a general rule of thumb they are as follows:
Image specifications.
Recommended image size: 1200 x 628 pixels.
Image ratio: 1.91: 1.
To maximize ad delivery, use an image that contains little numbers (south korean tv series) to no overlay text.
Format: .MOV or .MP4 files.
Resolution: at least 720p.
File size: 2.3 GB max.
Recommended length: widescreen (16:9).
Facebook: 60 minutes max.
Instagram: 60 seconds max.
Step 6: Choose your ad locations
Ad placement defines where your ad appears with Facebook Ads.
You can choose the locations where your ad will appear, such as in the Facebook news feed or in the right-hand column.
You can also create ads to appear on Instagram.
Facebook recommends using the default placements for your chosen objective, allowing Facebook to optimize placements to give you the best possible results at the lowest overall average cost.
However, if you want to select your own placements, Facebook recommends the following options, divided by campaign objective:
Increase brand awareness campaigns (including purchasing Reach & Frequency): Facebook and Instagram.
Increase your messaging (including purchasing Reach & Frequency): Facebook and Instagram.
Get video views (including Reach & Frequency purchase): Facebook and Instagram.
Getting your app installs: Facebook and Instagram.
Increase your app engagement: Facebook.
Promote a product catalog: Facebook.
Increase conversions on your website: Facebook.
Send people to your website: Facebook.
As you can see in the images, you have the option to edit the text that will appear in your ad, select the image and enter the destination URL, as well as create a call-to-action button.