How to understand that advertising in a messenger works?
Posted: Wed Jan 22, 2025 5:46 am
Today, instant messaging programs have already begun to surpass social networks in popularity and become one of the most popular communication channels in the world. They are used for communication, solving work issues, shopping and much more. From a marketing perspective, not interacting with such a huge audience is a big mistake. But how can a business owner understand that sending messages to WhatsApp , Telegram, Viber, etc. helps promote the company's products, and does not just waste budget funds?
There are several methods for assessing the quality of this type of advertising:
Conversion tracking. Monitoring the percentage of people bulk sms south africa who clicked on the link in the sent message, made a purchase or other target action on the site, and those who ignored it.
Data analysis. Information about how many people saw the mailing, how many of them went to the source, the amount of time spent on the company's website, and other metrics. All of this is subject to detailed study and allows us to obtain reliable information about the effectiveness of this approach.
Questioning and surveying the target audience will help you find out which types of requests generate more trust and interest, as well as what needs to be improved in the future.
A/B testing: Comparing two versions, where one message has a small change, allows you to determine which version works.
What determines the success of messenger marketing?
This tool is most susceptible to the influence of the following factors:
There are several methods for assessing the quality of this type of advertising:
Conversion tracking. Monitoring the percentage of people bulk sms south africa who clicked on the link in the sent message, made a purchase or other target action on the site, and those who ignored it.
Data analysis. Information about how many people saw the mailing, how many of them went to the source, the amount of time spent on the company's website, and other metrics. All of this is subject to detailed study and allows us to obtain reliable information about the effectiveness of this approach.
Questioning and surveying the target audience will help you find out which types of requests generate more trust and interest, as well as what needs to be improved in the future.
A/B testing: Comparing two versions, where one message has a small change, allows you to determine which version works.
What determines the success of messenger marketing?
This tool is most susceptible to the influence of the following factors: