Q: What is lead scoring?
Posted: Wed Jan 22, 2025 5:34 am
A blog post from Campaign Monitor, an online tool to help create, send, and optimize email marketing campaigns, cites data that shows that email has a very high ROI :
Even with the explosion of new technology, marketers keep coming back to email . The reason is clear: For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI [1].
Source: New Rules of Email Marketing | Campaign Monitor
The blog also mentions how email contributes to customer acquisition at a rate that is 40 times higher than social .
In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter 2.
Source: New Rules of Email Marketing | Campaign Monitor
A research report by the US analyst company Gigaom also states that email marketing is the most effective way to maintain relationships with customers
(see page 10 of the document below). Reference: Workhorses and dark horses: digital tactics for customer acquisition | Gigaom Research
Given these findings, email is a powerful tool for deepening relationships with dominican republic whatsapp number database customers, strengthening your customer base, increasing sales, and improving LTV (lifetime value).
It is true that the frequency of email viewing may have decreased due to the popularity of LINE and SNS, but email is still the mainstream way to communicate with customers in the business world, especially in B2B, so it is by no means an outdated tool.
What is the average open rate for B2B email newsletters? Tips for increasing open rates
2023.08.24
What is the average open rate for B2B email newsletters? Tips for increasing open rates
In busy daily work, we tend to focus only on immediate customers. Even if you have a list of potential customers from exhibitions and daily sales activities, there are many companies that only make one phone call and do not use them for organic sales activities. Especially in BtoB, the unit price is higher than BtoC, and the purchasing...
Types of Email Marketing
what-is-mailmarketing-type
Here are the main types of email marketing:
Step email
Step emails are a method of automatically sending a series of pre-prepared emails based on a pre-defined trigger (new sign-up, completed purchase, specific date or event, etc.) or a period of time (1 day, 3 days, 7 days, etc. after sign-up).
The main purposes of step emails are as follows:
Even with the explosion of new technology, marketers keep coming back to email . The reason is clear: For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI [1].
Source: New Rules of Email Marketing | Campaign Monitor
The blog also mentions how email contributes to customer acquisition at a rate that is 40 times higher than social .
In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter 2.
Source: New Rules of Email Marketing | Campaign Monitor
A research report by the US analyst company Gigaom also states that email marketing is the most effective way to maintain relationships with customers
(see page 10 of the document below). Reference: Workhorses and dark horses: digital tactics for customer acquisition | Gigaom Research
Given these findings, email is a powerful tool for deepening relationships with dominican republic whatsapp number database customers, strengthening your customer base, increasing sales, and improving LTV (lifetime value).
It is true that the frequency of email viewing may have decreased due to the popularity of LINE and SNS, but email is still the mainstream way to communicate with customers in the business world, especially in B2B, so it is by no means an outdated tool.
What is the average open rate for B2B email newsletters? Tips for increasing open rates
2023.08.24
What is the average open rate for B2B email newsletters? Tips for increasing open rates
In busy daily work, we tend to focus only on immediate customers. Even if you have a list of potential customers from exhibitions and daily sales activities, there are many companies that only make one phone call and do not use them for organic sales activities. Especially in BtoB, the unit price is higher than BtoC, and the purchasing...
Types of Email Marketing
what-is-mailmarketing-type
Here are the main types of email marketing:
Step email
Step emails are a method of automatically sending a series of pre-prepared emails based on a pre-defined trigger (new sign-up, completed purchase, specific date or event, etc.) or a period of time (1 day, 3 days, 7 days, etc. after sign-up).
The main purposes of step emails are as follows: