Inbound VS Outbound Marketing: What are the differences?
Posted: Sun Dec 22, 2024 5:46 am
Inbound vs outbound marketing. You're probably familiar with these two terms, but do you really know how they differ? In this article, you'll learn the main differences between Inbound Marketing and Outbound Marketing, the benefits of both types of strategies, and practical cases of companies that have applied both inbound and outbound in their marketing strategies. Let's get started!
Table of contents
1. Inbound vs Outbound Marketing: main differences
2. Inbound and Outbound Marketing in figures
3. The benefits of Inbound and Outbound Marketing
4. Inbound and Outbound Marketing: How do I know which one will work best for my business?
5. Examples of Inbound Marketing and Outbound Marketing strategies
5. 1 Cry ospain : Inbound Marketing and Social Selling
5.2 Prime Biopolymers: a strategy for commercial success
1. Inbound vs Outbound Marketing: Main differences
Outbound marketing is a set of marketing tactics that aim to attract find owner of cell phone number free philippines customers through direct methods. In other words, it has a proactive approach , unlike inbound marketing, in which people interested in a company's services go out looking for it.
Outbound marketing has sales as the central objective of all its strategies, which is why the actions developed revolve around capturing the customer's attention.
These are the most common Outbound Marketing actions:
Advertising in press, radio and television
Outdoor advertising signage
Merchandising
Mass email marketing
Cold calling
Advertising stands
Advertising by mail
Physical events such as fairs, congresses, seminars, etc.
Inbound marketing, on the other hand, appeals to attraction . It is a methodology that does not seek to reach the general public, but only those who are truly interested in the specific services of a company. To do so, it uses less direct methods but with an added value that usually attracts the user's attention. Inbound marketing uses the digital universe as its main means of communication: blogs, email and social networks are the vehicle they use to reach their target.
These are the most used actions in Inbound Marketing:
Content focused on the needs of the Buyer Persona
Shipping and personalized communications
Database segmentation
Consultative selling focused on problem solving
Video Marketing, webinars and educational podcasts
Conversion through landing pages
inbound marketing vs outbound marketing
Although you probably already knew all this, what you probably don't know is that inbound and outbound marketing don't have to be mutually exclusive . On the contrary, the perfect marketing strategy is one that combines both methods in a complementary way.
2. Inbound and Outbound Marketing in figures
The theory is clear, but what do the numbers say about inbound vs outbound marketing? This is precisely one of the major differences between inbound and outbound marketing. In the first methodology, all actions are measurable , while in the second, it is quite complicated to calculate the ROI. These data shed some light on the matter:
Outbound marketing costs on average 62% more than inbound marketing. ( Hubspot ).
Content marketing produces three times as many customers as traditional marketing. ( Kapost ).
Table of contents
1. Inbound vs Outbound Marketing: main differences
2. Inbound and Outbound Marketing in figures
3. The benefits of Inbound and Outbound Marketing
4. Inbound and Outbound Marketing: How do I know which one will work best for my business?
5. Examples of Inbound Marketing and Outbound Marketing strategies
5. 1 Cry ospain : Inbound Marketing and Social Selling
5.2 Prime Biopolymers: a strategy for commercial success
1. Inbound vs Outbound Marketing: Main differences
Outbound marketing is a set of marketing tactics that aim to attract find owner of cell phone number free philippines customers through direct methods. In other words, it has a proactive approach , unlike inbound marketing, in which people interested in a company's services go out looking for it.
Outbound marketing has sales as the central objective of all its strategies, which is why the actions developed revolve around capturing the customer's attention.
These are the most common Outbound Marketing actions:
Advertising in press, radio and television
Outdoor advertising signage
Merchandising
Mass email marketing
Cold calling
Advertising stands
Advertising by mail
Physical events such as fairs, congresses, seminars, etc.
Inbound marketing, on the other hand, appeals to attraction . It is a methodology that does not seek to reach the general public, but only those who are truly interested in the specific services of a company. To do so, it uses less direct methods but with an added value that usually attracts the user's attention. Inbound marketing uses the digital universe as its main means of communication: blogs, email and social networks are the vehicle they use to reach their target.
These are the most used actions in Inbound Marketing:
Content focused on the needs of the Buyer Persona
Shipping and personalized communications
Database segmentation
Consultative selling focused on problem solving
Video Marketing, webinars and educational podcasts
Conversion through landing pages
inbound marketing vs outbound marketing
Although you probably already knew all this, what you probably don't know is that inbound and outbound marketing don't have to be mutually exclusive . On the contrary, the perfect marketing strategy is one that combines both methods in a complementary way.
2. Inbound and Outbound Marketing in figures
The theory is clear, but what do the numbers say about inbound vs outbound marketing? This is precisely one of the major differences between inbound and outbound marketing. In the first methodology, all actions are measurable , while in the second, it is quite complicated to calculate the ROI. These data shed some light on the matter:
Outbound marketing costs on average 62% more than inbound marketing. ( Hubspot ).
Content marketing produces three times as many customers as traditional marketing. ( Kapost ).