Why focus on retention?
Posted: Wed Jan 22, 2025 4:52 am
Retention means maintaining relationships with people. In marketing, retention refers to "relationships with existing customers," and methods that focus on this are gaining attention while also placing emphasis on acquiring new customers.
In this article, we will introduce the characteristics of retention costs and the digitization of customer management, as well as the reasons why it is attracting attention, as well as marketing strategies and benefits.
We also provide free PDF materials that provide easy-to-understand explanations of the overall picture of marketing for B2B companies .
Please feel free to click on the banner below thailand telegram phone number list and request materials using the download form.
\An easy explanation of B2B marketing!
table of contents
What is Retention?
The benefits of retention
Points to note about retention marketing
A must-have for modern marketing strategies
What is Retention?
Retention means "retention" in Japanese.
In marketing, it refers to activities to "maintain good relationships with existing customers." This term is also used in the human resources industry, where it refers to measures to "prevent the outflow of human resources."
It is also a personnel management technique aimed at preventing employee turnover and retaining employees in the face of the recent population decline and labor mobility. So what about in the marketing field?
In this article, we will introduce the characteristics of retention costs and the digitization of customer management, as well as the reasons why it is attracting attention, as well as marketing strategies and benefits.
We also provide free PDF materials that provide easy-to-understand explanations of the overall picture of marketing for B2B companies .
Please feel free to click on the banner below thailand telegram phone number list and request materials using the download form.
\An easy explanation of B2B marketing!
table of contents
What is Retention?
The benefits of retention
Points to note about retention marketing
A must-have for modern marketing strategies
What is Retention?
Retention means "retention" in Japanese.
In marketing, it refers to activities to "maintain good relationships with existing customers." This term is also used in the human resources industry, where it refers to measures to "prevent the outflow of human resources."
It is also a personnel management technique aimed at preventing employee turnover and retaining employees in the face of the recent population decline and labor mobility. So what about in the marketing field?