Design KPIs by working backwards from your sales goals
Posted: Wed Jan 22, 2025 3:37 am
Point 3: Prioritize budget allocation based on the initiatives you want to focus on The third point is to prioritize allocating budgets to the initiatives you want to focus on. It will be easier to achieve results if you focus on measures that match periods of high demand and order timing. For example, the following measures may be implemented in a limited and intensive manner at a specific time: Seminars and Webinars campaign Exhibitions and Events When determining when to focus, use past market data and purchasing data to determine the specific timing.
Also check out this article 18 BtoB Marketing Methods | Introducing cambodia telegram data the Basic Knowledge You Need to Know Point 4: Don't make it too hard, make sure it's flexible Even after the budget allocation for each policy has been finalized, it is important to remain flexible and not be too rigid. It is easier to get results by optimizing the budget while looking at the contribution of each measure to the goal, rather than implementing measures according to the budget allocation initially decided.
For example, if you are running listing ads and figures such as CPA and conversion rate are not as expected, you could increase the allocation to SEO . Also, having a buffer in your budget plan will make it easier to respond flexibly when the situation changes. Depending on the size of your budget, it is a good idea to set a buffer of 1.1 to 1.2 times. The following article explains what to do if you are unable to use up your budget or have some left over.
Also check out this article 18 BtoB Marketing Methods | Introducing cambodia telegram data the Basic Knowledge You Need to Know Point 4: Don't make it too hard, make sure it's flexible Even after the budget allocation for each policy has been finalized, it is important to remain flexible and not be too rigid. It is easier to get results by optimizing the budget while looking at the contribution of each measure to the goal, rather than implementing measures according to the budget allocation initially decided.
For example, if you are running listing ads and figures such as CPA and conversion rate are not as expected, you could increase the allocation to SEO . Also, having a buffer in your budget plan will make it easier to respond flexibly when the situation changes. Depending on the size of your budget, it is a good idea to set a buffer of 1.1 to 1.2 times. The following article explains what to do if you are unable to use up your budget or have some left over.