Marketplaces are necessary but not sufficient

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atter is also relevant: the majority of Russians - 73%, almost as many as have experience of shopping on marketplaces - are ready to buy goods from private sellers on resale platforms, and 68% already have experience selling on such platforms, according to Avito's own research.

A group of deputies afghanistan whatsapp number database submitted an initiative to the State Duma, providing for amendments to the laws "On the Fundamentals of State Regulation of Trade Activity" and "On the Protection of Consumer Rights", which should secure the legal status of marketplaces, RBC reports. In addition to the requirement for an alternative to the term "marketplace" itself, the initiative contains a number of requirements aimed at streamlining the functioning of Russian marketplaces and their interactions with buyers and partners. The fact that such activity by legislators has emerged indicates the importance of marketplaces on the scale of the entire national economy of the Russian Federation.


The success of the largest national marketplaces - primarily Ozon and Wildberries, as well as the retail projects of Sber and Yandex - does not lead to the monopolization of the Russian e-commerce market in the B2C segment, but to the emergence of a large number of new players.

"Modern marketplaces are showcases that provide the ability to flexibly customize the marketing tools built into them for high-speed advertising promotion," says Denis Volkov, CEO of Epicstars, noting that the tools provided are overly standardized and inflexible, so you shouldn't rely on them alone, especially when it comes to tasks related to building a strong brand for the seller. Today, more and more companies working in the field of e-commerce combine their presence on marketplaces with the development of their own resources. The deployment of their own e-stores by sellers is a global trend, notes Mr. Volkov.

A large number of Russian trading companies are launching and developing their own e-commerce projects, which do not directly compete with the aforementioned platforms, but complement their capabilities, expanding the range of services and user experience.

Instead of a conclusion
The Russian e-commerce market is highly competitive, and its buyers are experienced and demanding. Companies understand the importance of quality in ensuring online sales in the context of the current level of user experience. To work effectively in e-commerce, it is not enough to enter marketplaces, just as it is not enough to create a showcase site or a simple online store "on the knee", and then start promoting the resource with improvised means. For operational activities in Russian "e-com" they use both the latest tools for resource design and promotion (but these are clearly not channel stories), and for the stability of its operation and ensuring the continuity of business processes (and this is already directly related to IT / telecom).

Today, the e-commerce segment needs solutions for many types of tasks, for which trading companies turn to specialized IT and IS companies, as well as telecom operators. Note that the specifics of IT support for online sales processes are somewhat different from what is needed for physical retail. For example, instead of a front office in the form of sales areas, there will be delivery services - from mail and courier services to networks of order pick-up points and parcel terminals. However, both require powerful modern IT solutions to ensure work in modern conditions.

Achieving speed and stability of IT infrastructures that support the operation of an online store is not easy today due to the presence of a large number of components that are deployed both in the company's back office and on the web, mobile, etc. We will talk about some of the features of working with online stores as consumers of IT/IS/telecom services.