Former baseball player Pete Frates organized the most

[sumaiyakhatun29]

Striking and memorable marketing campaign of the year, forcing celebrities, politicians and ordinary people to douse themselves with cold water as part of the Ice Bucket Challenge. How did the water dousing go viral and what lessons can content marketers learn from this campaign? SMM Dmitry Dementiy Date of publication: 22 Sep 2014 5 minutes 6 705 What is the Ice Bucket Challenge You've probably seen in your Facebook or VKontakte news feed how one of your friends is dousing themselves with ice water.


Moreover, you'll learn from the news that eccentric celebrities, successful businessmen sweden email list and respectable politicians are joining the ice flash mob. This is the Ice Bucket Challenge. This campaign is aimed at collecting donations for funds studying a deadly neurological disease: amyotrophic lateral sclerosis. Have you heard of this disease for the first time? Well, according to the organizers, the Ice Bucket Challenge should raise public awareness of this disease.


Amyotrophic lateral sclerosis is a disease of the nervous system that leads to impaired motor activity, paralysis and death. This disease is considered incurable. Scientists do not know its causes, and effective therapy has not yet been developed. As noted above, the author of the Ice Bucket Challenge is former baseball player Peter Frates. He himself suffers from this disease.