B2B Promotion Channel Rating

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So, you have discovered that on the way to cooperation, customers interacted with the company in recurring situations — touchpoints. And at different stages — different ones. For example, when deciding on cooperation, a specialist could consult with a colleague from a non-competing business or communicate on a forum. And at the stage of additional sales, an important role was played by interesting newsletters compiled by a gifted sales manager.

Now you see which promotion channels are worth investing in and for what purpose. Do you need new customers? It is worth increasing your presence on a specialized forum or taking partnerships with non-competing businesses in your field to a new level. Do you want to increase related sales? Promote a manager-writer or get involved in the entire email marketing system.

Gathering for a meeting and discussing the specifics of each channel in the context of new data is also a great idea. When discussing the situation in your market, you can focus on our average sales channel rating for B2B. But remember that your market, your experience and your specificity are the most important things now.

I suggest, as in mathematics, to take your own sales department "out of the brackets". After all, for B2B with a long transaction cycle, this is the main communication and sales channel. And then - let's go!
First place — email marketing

This is one of the best promotion channels, it a deep dive into the demographics of the u.s. chinese population cheaper and better sales. Of course, if your address base is really yours and in order. Read more in our article "Email Marketing for B2B".
email marketing b2b
Second place — partnership

Partnership is often one of the cheapest marketing channels. For example, in the construction market, it is common to hold quite expensive events — offline conferences and seminars. People who are invited to these meetings are often very busy (try to arrange a meeting with a good architect — and you will understand everything yourself
If you team up with non-competing companies to hold an event, you will save both money and your clients' time. And clients will be more willing to attend the conference.

Partnership also works great in email marketing. You send out partners' offers to your client base, and in return you receive a mailing to their address base. With virtually no costs, you increase your audience reach by 2 times. But do not skimp on a promotion or discount for this mailing — it will work best of all.

Partnership can be very creative. For example, in our practice, there was a case when several companies hired a driver with a quadcopter to collect information about construction sites in the region. And believe me, it was one of the best databases we have used!