Marketing plan
Posted: Sun Dec 22, 2024 5:34 am
This document contains a full description of sales promotion activities. It has a complex structure, where the deadlines for completing individual tasks range from a month to a year.
For each task, it is noted when it should be mailing address example philippines completed, who is responsible for it, how much money is allocated, and what is expected to be achieved.
Marketing plan
Source: shutterstock.com
When making a plan, stick to this order:
Study your company's product range and determine what interests your customers.
Collect data on competitors (distribution points, promotions, interaction channels). Based on the analysis, set yourself adequate goals, for example, “increase the average bill by 15%,” and not “make sure that all residents of the area come to us.”
Describe the target buyers and product benefits.
Determine where you will place your ads.
Assign performers and criteria for evaluating results for each stage.
Read also!
"32 Methods of Finding and Attracting Clients"
Read more
Stages of developing a promotion strategy
Developing a promotion strategy is a key stage in the successful promotion of any business or product on the market. This is a process that includes several key stages. Let's consider each of them in more detail.
Create a unique selling proposition
A USP gives you the opportunity to become more visible than your competitors. With its help, you will demonstrate the distinctive features of your products and convince customers to contact you.
Features of the offer:
Uniqueness . The samples from your assortment have no market analogues.
Concreteness . The client immediately realizes the benefits received.
Profitability . The offer remains valid both in the case of a one-time purchase and in the case of a long-term partnership.
Select a promotion channel
Depending on the goals, characteristics of the target audience and financial resources, it is necessary to specify the channels used and set KPIs for each of them.
KPI (Key Performance Indicator) is a parameter whose value characterizes the results of completing a given task. Using KPI, you can evaluate different business processes. Specifically for promotion channels, you can use the number of publications per month, the number of subscribers, the volume of traffic on the site, and the degree of involvement.
It is important that KPIs are in line with the overall business goals. If you are aiming to make a brand popular, choose publication coverage as a KPI and, accordingly, set the task of distributing them among a mass audience.
If the priority is to increase sales, then the number of views of the message does not play a big role - the percentage of responses is what matters.
Select a promotion channel
Source: shutterstock.com
Different channels allow us to achieve different KPIs.
You shouldn't focus on all promotion channels at the same time, but limiting yourself to one is also ineffective. The best option is to use a comprehensive approach.
In particular, the following distribution is possible:
2 own media channels . These are channels that can be constantly monitored - social media pages, blog, website, email newsletters.
1 paid . Sites where content is posted at the company's expense - advertising on TV and websites, paid ads on Google.
1 purchased . Materials distributed by buyers themselves. For example, reviews and discussions of products, goods or services.
For each task, it is noted when it should be mailing address example philippines completed, who is responsible for it, how much money is allocated, and what is expected to be achieved.
Marketing plan
Source: shutterstock.com
When making a plan, stick to this order:
Study your company's product range and determine what interests your customers.
Collect data on competitors (distribution points, promotions, interaction channels). Based on the analysis, set yourself adequate goals, for example, “increase the average bill by 15%,” and not “make sure that all residents of the area come to us.”
Describe the target buyers and product benefits.
Determine where you will place your ads.
Assign performers and criteria for evaluating results for each stage.
Read also!
"32 Methods of Finding and Attracting Clients"
Read more
Stages of developing a promotion strategy
Developing a promotion strategy is a key stage in the successful promotion of any business or product on the market. This is a process that includes several key stages. Let's consider each of them in more detail.
Create a unique selling proposition
A USP gives you the opportunity to become more visible than your competitors. With its help, you will demonstrate the distinctive features of your products and convince customers to contact you.
Features of the offer:
Uniqueness . The samples from your assortment have no market analogues.
Concreteness . The client immediately realizes the benefits received.
Profitability . The offer remains valid both in the case of a one-time purchase and in the case of a long-term partnership.
Select a promotion channel
Depending on the goals, characteristics of the target audience and financial resources, it is necessary to specify the channels used and set KPIs for each of them.
KPI (Key Performance Indicator) is a parameter whose value characterizes the results of completing a given task. Using KPI, you can evaluate different business processes. Specifically for promotion channels, you can use the number of publications per month, the number of subscribers, the volume of traffic on the site, and the degree of involvement.
It is important that KPIs are in line with the overall business goals. If you are aiming to make a brand popular, choose publication coverage as a KPI and, accordingly, set the task of distributing them among a mass audience.
If the priority is to increase sales, then the number of views of the message does not play a big role - the percentage of responses is what matters.
Select a promotion channel
Source: shutterstock.com
Different channels allow us to achieve different KPIs.
You shouldn't focus on all promotion channels at the same time, but limiting yourself to one is also ineffective. The best option is to use a comprehensive approach.
In particular, the following distribution is possible:
2 own media channels . These are channels that can be constantly monitored - social media pages, blog, website, email newsletters.
1 paid . Sites where content is posted at the company's expense - advertising on TV and websites, paid ads on Google.
1 purchased . Materials distributed by buyers themselves. For example, reviews and discussions of products, goods or services.