If you have not yet used the remarketing option
Posted: Tue Jan 21, 2025 10:25 am
Create a corresponding campaign and select the desired audience segment. When planning a remarketing campaign, choose the optimal cookie validity period taking into account the New Year holidays. For example, if you observe a surge in audience activity in mid-December, cookies should be valid for 30 days. This will help return the target audience to the site in the second ten days of January, when the B2B segment begins to revive after the holidays.
Make sure your remarketing campaign reaches your YouTube channel audience by linking oman email list your YouTube channel to your AdWords account. This strategy is becoming increasingly effective as B2B consumers increasingly watch videos as part of their buying journey . However, remember that YouTube audiences are less loyal to your brand than corporate website visitors who are already familiar with your business offering.
When planning remarketing, marketers should consider customer needs. It was noted above that when creating a budget, a business collects information about necessary purchases. Therefore, B2B projects in November and December need to actively offer educational content to the audience . This can be done, among other things, with the help of contextual advertising. Towards the end of the dead season, businesses are actively preparing for deals, so the focus of the PPC campaign needs to shift from educational content to a description of specific products.
Make sure your remarketing campaign reaches your YouTube channel audience by linking oman email list your YouTube channel to your AdWords account. This strategy is becoming increasingly effective as B2B consumers increasingly watch videos as part of their buying journey . However, remember that YouTube audiences are less loyal to your brand than corporate website visitors who are already familiar with your business offering.
When planning remarketing, marketers should consider customer needs. It was noted above that when creating a budget, a business collects information about necessary purchases. Therefore, B2B projects in November and December need to actively offer educational content to the audience . This can be done, among other things, with the help of contextual advertising. Towards the end of the dead season, businesses are actively preparing for deals, so the focus of the PPC campaign needs to shift from educational content to a description of specific products.