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What is R&D&I and what is its importance in a company?

Posted: Tue Jan 21, 2025 9:27 am
by monira444
There was a time when innovation was considered the exclusive domain of large technology companies or startups. At the same time, in an organization, development and research were often entrusted to specialized departments. On the contrary, when we ask ourselves what R&D&I is, in addition to the technical meaning, we must understand that it is the gateway to a radical change of mentality .

While traditional approaches to innovation (such as internal research and development) continue to make important contributions, concepts such as open innovation , crowdsourcing and co-creation have become established in recent decades. In general, what organizations cannot do without is an innovation strategy that is open to external influences and continuously updatable .

What is R&D&I?
To understand what R&D&I is, we must first clarify what the three letters that make up this acronym mean. The first I stands for research, the D for development, and the second I for innovation. Each is a consequence of the other. In fact, if the most brilliant ideas can appear unexpectedly, innovations never arise by chance, but are consciously developed within contexts in which certain research practices and procedures are already in place.

All of this must be guided by a precise strategy, as often el salvador whatsapp data large investments, dedicated teams and formidable intuitions are not enough. Organizations need a shared mindset and tools . An R&D strategy can be defined as the set of policies or behaviors that a company designs and implements to achieve a specific innovation goal within a competitive environment. To achieve this, all the teams involved must be aligned on shared goals and priorities.

Not in vain, the Harvard Business Review points out that the biggest obstacles to the return on investment in innovation are the lack of corporate policies, the absence of a common innovation culture and vision. It is not, therefore, a question of a lack of ideas or of reduced budgets to develop them, but of the inability to insert research and development into a collective corporate dynamic.

Importance of research, development and innovation in business
According to Steve Jobs, innovation is what distinguishes a leader from a follower, and the data collected annually by the Boston Consulting Group is proof of this: the 50 most innovative companies in the world are leaders in their sectors and have reached these positions because they made innovation their number one priority in their business model.

For its part, the study Innovating in the Exponential Economy, by Professor Feng LI, holder of the Chair of Information Management at the Bayes Business School of the University of London, revealed that the inability to transform ideas into new products, services and strategies, in a sustained manner, continues to be an element of risk of failure for organizations .