How do disengaged leads hurt your sales?
Posted: Tue Jan 21, 2025 9:24 am
Having disengaged or cold leads means that some of the people who are registered in your mailing list are not willing to close a deal in the short term. Therefore, this can disrupt the dynamics of CRM and sales teams who are investing energy in unnecessary and ineffective actions.
In addition, the COVID-19 pandemic has impacted the economy as a whole, influencing the population's purchasing power and changing purchasing priorities. In this new context, many leads that were once hot began to cool off, distancing companies from their prospects and even distancing customers that had already been acquired. For this reason, warming up leads involves the process of winning back the public to build a new relationship.
Most common mistakes behind disengaged leads
Nurturing leads and maintaining a healthy relationship with your direct moving leads email list prospects is not an easy task, which is why mistakes can often drive potential customers away and cool their interest in your company. Below, we list the most common mistakes that can happen during your strategy!
List provided by third parties and not collected by the company itself
First of all, it is important that you understand that purchased contact lists are not the same thing as real prospects , as these people do not know your company and are not interested in your product/service.
For this reason, it is common for contacts that were not captured by the organization to cool down over time or not even show engagement. In this context, remember that getting your hands dirty and developing a strategy to capture these emails and phone numbers is the best alternative.
Lack of conversations and communication
With so many work activities, your teams may not have time to communicate frequently with leads . This ends up creating a distance between you and your potential client, which reduces their interest in what you are offering.
In addition, the COVID-19 pandemic has impacted the economy as a whole, influencing the population's purchasing power and changing purchasing priorities. In this new context, many leads that were once hot began to cool off, distancing companies from their prospects and even distancing customers that had already been acquired. For this reason, warming up leads involves the process of winning back the public to build a new relationship.
Most common mistakes behind disengaged leads
Nurturing leads and maintaining a healthy relationship with your direct moving leads email list prospects is not an easy task, which is why mistakes can often drive potential customers away and cool their interest in your company. Below, we list the most common mistakes that can happen during your strategy!
List provided by third parties and not collected by the company itself
First of all, it is important that you understand that purchased contact lists are not the same thing as real prospects , as these people do not know your company and are not interested in your product/service.
For this reason, it is common for contacts that were not captured by the organization to cool down over time or not even show engagement. In this context, remember that getting your hands dirty and developing a strategy to capture these emails and phone numbers is the best alternative.
Lack of conversations and communication
With so many work activities, your teams may not have time to communicate frequently with leads . This ends up creating a distance between you and your potential client, which reduces their interest in what you are offering.