Creating & editing landing pages in Pardot Lightning Builder
Posted: Sun Dec 22, 2024 5:29 am
The first thing to know is that the drag-and-drop builder can’t be accessed in the same place that you create landing pages with the Classic Landing Page Experience.
To create new lightning landing pages, instead of going to Content > Landing Pages, you’ll need to go via the Landing Page’ object in your home navigation, or by going to Campaigns > Related and creating New’ from here.
Salesforce slide: how to create cambodia number landing pages in Lightning Builder
Image credit: Salesforce
Viewing Landing Page record details in Pardot
Once published, the landing page can be viewed in Pardot from the record home by clicking on the “View Pardot Record” button.
Only users with Pardot Marketing user permissions or above will be able to publish landing pages. Ensure you have onboarded all relevant users to the Pardot Lightning App with the right permissions. You can review all of the prerequisites for the Landing Page Builder and how to get prepared here.
How to create pages - a quick demo
To get up to speed quickly and understand what’s possible when building landing pages in the Lightning Experience, watch this handy how-to video from Salesforce:
Best practices for using the new builder
While the new drag-and-drop builder makes creating landing pages in Pardot much simpler (among other benefits). Users still need to be trained to follow best practices and keep a few considerations in mind when using the new builder.
This functionality is currently under active product development and some of the following may become new features. If you have any feedback for the Pardot product team, please make sure to search the idea exchange to up-vote your top features. This list of best practices is up-to-date as of the Winter 22 release.
Here are our top nine best practices to follow when using the Lightning Page Builder:
1. Save changes regularly
Train users to save their work using the “Save” button in the upper right corner of the builder. There is no auto-save functionality so if your computer or browser crashes changes may be lost.
Salesforce slide: There is no auto-save construct
Image credit: Salesforce
2. Warn users that deleting Landing Pages is FOREVER
Caution users on the differences between unpublishing and deleting a landing page. Users that accidentally delete a landing page rather than unpublishing it, will learn the hard way that there’s no recycle bin for these records.
Unpublishing removes the page from the web and redirects users to the website specified in your Pardot Settings.
Deleting the page makes it completely unavailable for editing or publishing, forever.
Salesforce slide: There's no recycle bin
Image credit: Salesforce
Luckily, published landing pages can’t be deleted. A user must unpublish the page so that it is in the “draft” status, prior to deleting.
3. Embed custom code & dynamic content using forms
The builder has a known limitation around active content, however, custom code can be rendered from forms by using the “source” button available in select areas of a form.
This is particularly helpful to embed advertising tracking pixels to track landing page (form) conversions from paid ads. This method is also great for manually embedding dynamic content for personalisation.
To create new lightning landing pages, instead of going to Content > Landing Pages, you’ll need to go via the Landing Page’ object in your home navigation, or by going to Campaigns > Related and creating New’ from here.
Salesforce slide: how to create cambodia number landing pages in Lightning Builder
Image credit: Salesforce
Viewing Landing Page record details in Pardot
Once published, the landing page can be viewed in Pardot from the record home by clicking on the “View Pardot Record” button.
Only users with Pardot Marketing user permissions or above will be able to publish landing pages. Ensure you have onboarded all relevant users to the Pardot Lightning App with the right permissions. You can review all of the prerequisites for the Landing Page Builder and how to get prepared here.
How to create pages - a quick demo
To get up to speed quickly and understand what’s possible when building landing pages in the Lightning Experience, watch this handy how-to video from Salesforce:
Best practices for using the new builder
While the new drag-and-drop builder makes creating landing pages in Pardot much simpler (among other benefits). Users still need to be trained to follow best practices and keep a few considerations in mind when using the new builder.
This functionality is currently under active product development and some of the following may become new features. If you have any feedback for the Pardot product team, please make sure to search the idea exchange to up-vote your top features. This list of best practices is up-to-date as of the Winter 22 release.
Here are our top nine best practices to follow when using the Lightning Page Builder:
1. Save changes regularly
Train users to save their work using the “Save” button in the upper right corner of the builder. There is no auto-save functionality so if your computer or browser crashes changes may be lost.
Salesforce slide: There is no auto-save construct
Image credit: Salesforce
2. Warn users that deleting Landing Pages is FOREVER
Caution users on the differences between unpublishing and deleting a landing page. Users that accidentally delete a landing page rather than unpublishing it, will learn the hard way that there’s no recycle bin for these records.
Unpublishing removes the page from the web and redirects users to the website specified in your Pardot Settings.
Deleting the page makes it completely unavailable for editing or publishing, forever.
Salesforce slide: There's no recycle bin
Image credit: Salesforce
Luckily, published landing pages can’t be deleted. A user must unpublish the page so that it is in the “draft” status, prior to deleting.
3. Embed custom code & dynamic content using forms
The builder has a known limitation around active content, however, custom code can be rendered from forms by using the “source” button available in select areas of a form.
This is particularly helpful to embed advertising tracking pixels to track landing page (form) conversions from paid ads. This method is also great for manually embedding dynamic content for personalisation.