Let the random factor be a surprise for the team
Posted: Tue Jan 21, 2025 8:53 am
Example. The task of selling a virtual personal assistant for entrepreneurs to people from 1921, when Soviet power was established and everything was very difficult with business, on the one hand, may seem impossible. On the other hand, it will prompt unconventional thoughts. For example, based on the fact that online channels did not exist at that time, the team can think about offline and suggest attracting users through ads in places where the target audience often goes. And since we live in the 21st century, this idea can be transformed into QR codes on handouts at conferences and other business events. Why not?
6. Random factor
Choose a word, image or concept and ask malaysia telegram database participants to build their reasoning and generate hypotheses around it. To keep the brainstorming going in the right direction, it can be something as close to the topic as possible – the core essence of the problem or the main feature of the product.
Let the random factor be a surprise for the team
Example. We continue to promote an application for entrepreneurs. For this task, a random factor can be a key feature of the product, a need it closes, or simply a concept associated with the target audience. For example, you can try to reason around the word "business" and get user problems, missing application functions, and ideas for promotion channels.
7. Exaggeration
Imagine that the problem you are all brainstorming about is 10 times more complex, serious or important than it actually is. Perhaps the team will look at the task from a different angle and come up with options that would otherwise remain in the depths of the subconscious. By the way, the opposite approach also works - to downplay the task. The options that participants propose to solve a trivial problem can be scaled up and turned into hypotheses for testing.
Try to make a mountain out of a molehill
6. Random factor
Choose a word, image or concept and ask malaysia telegram database participants to build their reasoning and generate hypotheses around it. To keep the brainstorming going in the right direction, it can be something as close to the topic as possible – the core essence of the problem or the main feature of the product.
Let the random factor be a surprise for the team
Example. We continue to promote an application for entrepreneurs. For this task, a random factor can be a key feature of the product, a need it closes, or simply a concept associated with the target audience. For example, you can try to reason around the word "business" and get user problems, missing application functions, and ideas for promotion channels.
7. Exaggeration
Imagine that the problem you are all brainstorming about is 10 times more complex, serious or important than it actually is. Perhaps the team will look at the task from a different angle and come up with options that would otherwise remain in the depths of the subconscious. By the way, the opposite approach also works - to downplay the task. The options that participants propose to solve a trivial problem can be scaled up and turned into hypotheses for testing.
Try to make a mountain out of a molehill