Social recruiting: the role of social media in modern recruiting
Posted: Tue Jan 21, 2025 8:45 am
With five billion people interacting on social media , how can we not consider these platforms as a channel to find professionals? The answer is clear: it is impossible to say no, which is why there is more and more talk about social recruiting , that is, finding employees in these spaces and opting for recruitment on social media . We will give you more details about this below. The future of human resources will, no matter what, take these media into account as channels to recruit talent…
The most recent data indicates that Facebook has 3.049 billion users, Instagram 2,000 active accounts and TikTok 1,562 registered users. It is clear that it is in these virtual 'squares' where everything is happening today and it is logical that, gradually, the world of human resources has begun to bet on recruitment on social networks .
Data is emerging that supports this practice, which is already well established in the selection of personnel . Let us bear in mind that, in the case of Spain, 84% are present on social media and 52% consult the profiles of those who are in the process of hiring (source: Infojobs). It is therefore evident that social recruiting , as these practices are bahrain whatsapp data already known, in which spaces such as LinkedIn, Facebook or X are resources for finding the ideal employee, is a reality that is here to stay.
What is social recruiting?
That said, the first question to clarify is what it really consists of, what social recruiting is and what type of HR dynamics should be included in this concept.
The basis is the commitment to social networks in the field of personnel selection . How? Using them in five main ways:
Promote job proposals, reaching a broader and more heterogeneous audience.
Search for – and find – professional talents that, otherwise, might not have been in the focus of the hiring company.
Have more information and details regarding candidates who are being considered for incorporation into a team.
Connect with the target audience for current or future needs.
Improve the company's brand image , with a strategy that presents it as an ideal and desirable place to work.
The most recent data indicates that Facebook has 3.049 billion users, Instagram 2,000 active accounts and TikTok 1,562 registered users. It is clear that it is in these virtual 'squares' where everything is happening today and it is logical that, gradually, the world of human resources has begun to bet on recruitment on social networks .
Data is emerging that supports this practice, which is already well established in the selection of personnel . Let us bear in mind that, in the case of Spain, 84% are present on social media and 52% consult the profiles of those who are in the process of hiring (source: Infojobs). It is therefore evident that social recruiting , as these practices are bahrain whatsapp data already known, in which spaces such as LinkedIn, Facebook or X are resources for finding the ideal employee, is a reality that is here to stay.
What is social recruiting?
That said, the first question to clarify is what it really consists of, what social recruiting is and what type of HR dynamics should be included in this concept.
The basis is the commitment to social networks in the field of personnel selection . How? Using them in five main ways:
Promote job proposals, reaching a broader and more heterogeneous audience.
Search for – and find – professional talents that, otherwise, might not have been in the focus of the hiring company.
Have more information and details regarding candidates who are being considered for incorporation into a team.
Connect with the target audience for current or future needs.
Improve the company's brand image , with a strategy that presents it as an ideal and desirable place to work.