The appearance of the ad depends on the place
Posted: Tue Jan 21, 2025 7:44 am
Adaptation of creatives to platforms. where it is placed. The system understands which formats work best on Odnoklassniki, VKontakte, Mail.ru, on Yula, in the VK advertising network, and applies them for the best result for the advertiser. Placement platforms can be selected automatically or manually (you can specify where to show ads yourself).
Advanced statistics. The new account has a dashboard, which is divided into three tabs: "Groups", "Campaigns" and "Ads". It displays the main metrics: CTR, clicks, cost per kenya telegram database result and others. On the dashboards, you can change the order of columns and add important indicators. From them, you can go to detailed statistics, for example, one ad.
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In March 2023, the authors of the Pulse recommendation platform received letters from the service team. They talked about merging the Pulse Mail.ru project with the Zen platform.
The reason is quite clear - since September 2022, both blogging platforms belong to the VK corporation. The consequences of the merger are not so obvious yet.
Screenshot of a fragment of a letter to the author of the Pulse platform
Screenshot of a fragment of a letter to the author of the Pulse platform
We decided to look at how Zen and Pulse have been doing lately and what their merger could mean for authors and advertisers.
Zen in 2022-2023: What has changed
In the summer of 2022, the VK group of companies bought Zen from Yandex. For bloggers, this was rather a plus. Recommendations in the feed, which were disabled in March 2022, returned to the platform. Post coverage began to recover after a natural decline. A little later, Zen took the place of the Yandex main page and finally separated from the search engine.
Advanced statistics. The new account has a dashboard, which is divided into three tabs: "Groups", "Campaigns" and "Ads". It displays the main metrics: CTR, clicks, cost per kenya telegram database result and others. On the dashboards, you can change the order of columns and add important indicators. From them, you can go to detailed statistics, for example, one ad.
Like the post
72
In March 2023, the authors of the Pulse recommendation platform received letters from the service team. They talked about merging the Pulse Mail.ru project with the Zen platform.
The reason is quite clear - since September 2022, both blogging platforms belong to the VK corporation. The consequences of the merger are not so obvious yet.
Screenshot of a fragment of a letter to the author of the Pulse platform
Screenshot of a fragment of a letter to the author of the Pulse platform
We decided to look at how Zen and Pulse have been doing lately and what their merger could mean for authors and advertisers.
Zen in 2022-2023: What has changed
In the summer of 2022, the VK group of companies bought Zen from Yandex. For bloggers, this was rather a plus. Recommendations in the feed, which were disabled in March 2022, returned to the platform. Post coverage began to recover after a natural decline. A little later, Zen took the place of the Yandex main page and finally separated from the search engine.