6. Pay attention to the email client reports
Ever wondered how many people are viewing your number cambodia beautifully responsive emails on mobile? Wonder no more. Reports within Pardot will give you a breakdown of who is using what device to view your emails. With more and more people using tablets and mobile devices each year, it’s crucial that you take this into consideration. What’s more, if you can see a large chunk of your audience are using mobile, you can start to add some more engaging mobile-specific content into your emails and your website.
7. Are you using dependent fields? (If not, why not?)
Dependent fields make it easier to capture more information from the right people and we already know that users prefer shorter forms. If you’re targeting a really specific group of people then it’s a no-brainer that when they identify themselves on a form, you should be thinking about the next steps. Asking where they heard about you, if they’re interested in receiving your newsletter, or if they’d like to schedule a call are all good ways of using dependent fields.
It’s amazing how much of a difference small tweaks can make to your marketing automation strategy. Get in touch to chat about how to harness these tips for your business specifically.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.