If any of these categories fit
Posted: Tue Jan 21, 2025 6:46 am
You should also consider heavier weighting around major sporting events. Weekend athletes often look for sporting equipment and apparel throughout the year around the Super Bowl, Final Four, NFL playoffs, MLB playoffs, NBA playoffs, etc. Product mixes change during the year as people transition from winter to spring and summer to fall activities. Fitness and Nutrition Some of the top search terms include: Gym Fitness Bodybuilding Exercise How to lose weight As you can see, there’s plenty of crossover between these three categories as they are all part of living a healthier lifestyle.
In some cases, it may make sense to combine top search terms when appropriate to capture multiple uruguay phone number data consumer interests. Timing While interest in fitness and nutrition is highest at the start of the new year, Microsoft Advertising notes that this category spikes frequently throughout the year. Based on 2021 data, Microsoft says searches for fitness and nutrition terms will spike in January, May, July, and October. Strategy You can schedule your PPC campaigns to take advantage of these spikes in these four months. Due to the consistent popularity, however, a better strategy may be to have a consistent presence as a baseline and increase during the peaks.
our business model, you have a unique opportunity to leverage searcher intent during these key periods. During these peak times, you can expect increased advertising from your competitors, too. Many of these items are commodity items or are available in multiple places, so you may want to consider offering discounts or incentives during these peak periods to separate your offer from your competitor. In most cases, you may only have a brief moment to capture a conversion. Discounts should be deep enough to capture attention and provide a sense of urgency.
In some cases, it may make sense to combine top search terms when appropriate to capture multiple uruguay phone number data consumer interests. Timing While interest in fitness and nutrition is highest at the start of the new year, Microsoft Advertising notes that this category spikes frequently throughout the year. Based on 2021 data, Microsoft says searches for fitness and nutrition terms will spike in January, May, July, and October. Strategy You can schedule your PPC campaigns to take advantage of these spikes in these four months. Due to the consistent popularity, however, a better strategy may be to have a consistent presence as a baseline and increase during the peaks.
our business model, you have a unique opportunity to leverage searcher intent during these key periods. During these peak times, you can expect increased advertising from your competitors, too. Many of these items are commodity items or are available in multiple places, so you may want to consider offering discounts or incentives during these peak periods to separate your offer from your competitor. In most cases, you may only have a brief moment to capture a conversion. Discounts should be deep enough to capture attention and provide a sense of urgency.