How to manage online reputation in the digital age
Posted: Tue Jan 21, 2025 6:33 am
What is said about a brand on social media? What image do consumers perceive of a particular company? How does what is said – and commented – about it on the Internet influence a company? Welcome to the digital age, where every opinion counts and every experience adds… or subtracts.
The Internet and new technologies have generated countless changes in business management. One of the areas that has been most influenced by this 2.0 revolution is image and communication, an aspect that ends up having repercussions on any company as a whole. Today, companies are especially aware that corporate image depends largely on what is said and commented about them on social networks and online platforms.
The result of all this is what is called online reputation : the public perception of a firm, the assessment made by consumers, users and other actors that make up the business and social ecosystem. This article addresses what online reputation is , what tools are available to manage it and how it influences the bottom line of any business.
What is online reputation and why is it so important?
Online reputation is the image that consumers and macedonia whatsapp data Internet users have regarding a specific brand, product or service. It must be part of a complete marketing plan and is the result of several factors:
Qualities of the brand itself or of what it sells: quality-price ratio, services, satisfaction of needs, etc.
What is being said on social networks and platforms about the company and its products/services.
Relationship of the brand with its audience (importance of the customer service provided).
Relationship and differences with respect to the competition.
Regarding what makes online reputation strategies so important and necessary, here are some facts to ponder:
32% of companies have faced a crisis that damages their reputation at some point ( Capterra ).
70% of hospitality customers value the opinions shared about restaurants (Tripadvisor).
44% of users consider it negative that companies share misinformation on social networks (Ad Science).
These data and references are just a sample of the aspects that affect online reputation and which aspects could be taken care of to improve the image that a company conveys on social platforms and websites.
MASTER IN DIGITAL MARKETING & GROWTH HACKING
The time has come to decide. Your future, for the first time, is in your hands and you have the opportunity to train yourself to be who you want to be.
I want to know more!
What is the best tool for online reputation?
At this point, many readers will wonder how to successfully manage the online reputation of a brand . The answer is simple, more than simple: take care of what is communicated, how it is transmitted and always have the customer and the satisfaction of their needs at the centre of the strategy. To this end, applications have been developed for proper management of the corporate image, such as those listed below:
The Internet and new technologies have generated countless changes in business management. One of the areas that has been most influenced by this 2.0 revolution is image and communication, an aspect that ends up having repercussions on any company as a whole. Today, companies are especially aware that corporate image depends largely on what is said and commented about them on social networks and online platforms.
The result of all this is what is called online reputation : the public perception of a firm, the assessment made by consumers, users and other actors that make up the business and social ecosystem. This article addresses what online reputation is , what tools are available to manage it and how it influences the bottom line of any business.
What is online reputation and why is it so important?
Online reputation is the image that consumers and macedonia whatsapp data Internet users have regarding a specific brand, product or service. It must be part of a complete marketing plan and is the result of several factors:
Qualities of the brand itself or of what it sells: quality-price ratio, services, satisfaction of needs, etc.
What is being said on social networks and platforms about the company and its products/services.
Relationship of the brand with its audience (importance of the customer service provided).
Relationship and differences with respect to the competition.
Regarding what makes online reputation strategies so important and necessary, here are some facts to ponder:
32% of companies have faced a crisis that damages their reputation at some point ( Capterra ).
70% of hospitality customers value the opinions shared about restaurants (Tripadvisor).
44% of users consider it negative that companies share misinformation on social networks (Ad Science).
These data and references are just a sample of the aspects that affect online reputation and which aspects could be taken care of to improve the image that a company conveys on social platforms and websites.
MASTER IN DIGITAL MARKETING & GROWTH HACKING
The time has come to decide. Your future, for the first time, is in your hands and you have the opportunity to train yourself to be who you want to be.
I want to know more!
What is the best tool for online reputation?
At this point, many readers will wonder how to successfully manage the online reputation of a brand . The answer is simple, more than simple: take care of what is communicated, how it is transmitted and always have the customer and the satisfaction of their needs at the centre of the strategy. To this end, applications have been developed for proper management of the corporate image, such as those listed below: