Navigational Keywords
Users are searching for a specific web page or website. For email lists uk example: “Facebook” or “ Genwords ”. If a user already knows the website they are looking for, they will use a navigational keyword to access it more quickly.
Keywords by length
Keywords can be classified according to their length:
Short keywords consist of one or three words , for example: “travel to Miami”. These are usually more competitive than long keywords, so it requires more effort to rank in search results.
Long-tail keywords are longer, more specific phrases , for example: “tips to gain followers on Instagram.” Although they may receive fewer searches, they are perfect for attracting a more targeted audience and have less competition.
How to Apply Your Keyword Research in a Concrete Action Plan?
Once you have conducted your keyword research and created a list of the most relevant keywords for your business, it is important to use all this information in a concrete action plan to improve your online presence.
This specific action plan requires certain prior steps.
Rank keywords according to their relevance , difficulty in ranking, and the organic traffic they may receive. Keep in mind that keywords must respond to your objectives.
Optimize your website by using keywords in your content, meta tag, link structure, heading and titles
Create content that focuses on the keyword. Such content should contain information that is relevant, informative, engaging, and most importantly, answers users' questions or needs.
Plan an external link building strategy to establish links between different pages and thus reach a more diverse audience.
Keep your strategy long-term , remember that SEO does not offer immediate results. Apply your keyword strategy consistently and you will see improvements on the website.
Keyword research: How Keywords Boost Your Content?
SEO is much more than just typing a few keywords into your text. That's something Google won't appreciate very much. Not only will you not get your site ranked highly, but you also risk being penalized.
Google updates like Panda and Penguin have put an end to keyword stuffing and forced content marketers to adopt new SEO strategies and work much harder.
However, contrary to what you might think, keywords are still a very viable strategy when writing content. You just have to be willing to put in more effort and be more subtle when implementing them.
Keywords have the power to make your content visible, since they are words searched by people who are interested in them.
However, as we pointed out earlier, it is of no use having done good SEO and excellent use of keywords if the quality of the content you offer is low.
Here are some tips for using words to enhance your content.
By using keywords correctly, you can increase your website's visibility in search engines and attract more visitors.