The success of B Corp and other certifications
Posted: Tue Jan 21, 2025 5:15 am
Entering the market too early: Timing is key, and sometimes even great concepts can struggle if introduced before the market is ready. For example, in my ethical certification project, sustainability was discussed in the 2010s, but the consumer pressure on brands to act sustainably that we see now had not yet emerged.
The success of B Corp and other certifications showed list of austria fax number the idea was valid, but we had not found the right timing. Bethan Vincent For over 14 years, Bethan has been focused on developing and implementing highly effective marketing strategies that help businesses operating in highly competitive verticals accelerate profitable growth.
Formerly the Marketing Director for a leading software consultancy, Bethan founded Open Velocity in 2021 to ensure technology startups and scale-ups have access to leading marketing strategy consulting and advanced marketing support. Based on her work at the C-suite level, Bethan is a frequent speaker on marketing and technology topics at international conferences, including GitLab Commit San Francisco 2020, TuringFest 2021, and MozCon Seattle 2024.
The success of B Corp and other certifications showed list of austria fax number the idea was valid, but we had not found the right timing. Bethan Vincent For over 14 years, Bethan has been focused on developing and implementing highly effective marketing strategies that help businesses operating in highly competitive verticals accelerate profitable growth.
Formerly the Marketing Director for a leading software consultancy, Bethan founded Open Velocity in 2021 to ensure technology startups and scale-ups have access to leading marketing strategy consulting and advanced marketing support. Based on her work at the C-suite level, Bethan is a frequent speaker on marketing and technology topics at international conferences, including GitLab Commit San Francisco 2020, TuringFest 2021, and MozCon Seattle 2024.