3 insights to improve the performance of your LinkedIn ads
Posted: Tue Jan 21, 2025 5:03 am
VidMob executive gives some tips for companies that want to improve and enhance the effectiveness of their advertising campaigns.
The difference between a successful advertising campaign and a failure can be something as specific as defining whether your ad will be shown indoors or outdoors, where a model will need to direct her gaze to catch the target audience's attention, or whether the video should (or should not) feature text in the first 2 seconds.
Therefore, if a company wants to be successful in advertising, especially considering the peculiarities of each social network, it is necessary to act strategically. In its new study on video ads on LinkedIn, the VidMob platform examined more than 265 thousand pieces, which generated a total of 1.6 billion impressions, and, with this, extracted some insights that organizations can apply in their productions.
The key visual elements of each piece of media were analyzed — from the colors used to the models’ facial expressions. These results were then compared with each campaign’s performance metrics to determine which techniques had the greatest impact on consumers.
“To arrive at these insights, we analyzed specific creatives from belize whatsapp data the technology and financial services sector, arriving at practical best initiatives for clients who want to apply them immediately, making their actions strategic and, consequently, improving their performance on LinkedIn”, explains Miguel Caeiro, Head of Latam at VidMob.
Create with your heart
Consumers respond to emotion. View-through rates, defined as watching a video for at least 2 seconds, were 74% higher for ads in which models had particularly animated and emotional facial expressions (compared to models who had neutral and silent affects). When models conveyed happy emotions, conversion rates were 22% higher.
Get to the point
Consumers seem to prefer ads that speak directly to them. When ads went directly to the consumer’s main point of interest, the view rate was 6% higher than the industry average, and the conversion rate was 11.5% higher.
Bring on the bold and beautiful
Consumers respond well to more engaging visuals, especially for tech ads. The ability to open a piece of media on a smartphone or other electronic device without noise has been shown to increase conversion rates by over 17% and viewability by 2.7 times the industry average.
The difference between a successful advertising campaign and a failure can be something as specific as defining whether your ad will be shown indoors or outdoors, where a model will need to direct her gaze to catch the target audience's attention, or whether the video should (or should not) feature text in the first 2 seconds.
Therefore, if a company wants to be successful in advertising, especially considering the peculiarities of each social network, it is necessary to act strategically. In its new study on video ads on LinkedIn, the VidMob platform examined more than 265 thousand pieces, which generated a total of 1.6 billion impressions, and, with this, extracted some insights that organizations can apply in their productions.
The key visual elements of each piece of media were analyzed — from the colors used to the models’ facial expressions. These results were then compared with each campaign’s performance metrics to determine which techniques had the greatest impact on consumers.
“To arrive at these insights, we analyzed specific creatives from belize whatsapp data the technology and financial services sector, arriving at practical best initiatives for clients who want to apply them immediately, making their actions strategic and, consequently, improving their performance on LinkedIn”, explains Miguel Caeiro, Head of Latam at VidMob.
Create with your heart
Consumers respond to emotion. View-through rates, defined as watching a video for at least 2 seconds, were 74% higher for ads in which models had particularly animated and emotional facial expressions (compared to models who had neutral and silent affects). When models conveyed happy emotions, conversion rates were 22% higher.
Get to the point
Consumers seem to prefer ads that speak directly to them. When ads went directly to the consumer’s main point of interest, the view rate was 6% higher than the industry average, and the conversion rate was 11.5% higher.
Bring on the bold and beautiful
Consumers respond well to more engaging visuals, especially for tech ads. The ability to open a piece of media on a smartphone or other electronic device without noise has been shown to increase conversion rates by over 17% and viewability by 2.7 times the industry average.