Many people don’t understand the importance of a professional email address for a brand’s reputation. If you own a business, remember that email is also part of your digital marketing strategy .
This is because the internet creates an online reputation for your company, and sending emails with your company's domain will help you rank higher on websites. In other words, the chances of your messages being discarded decrease, as they will not be considered viruses or spam by other users.
In addition, corporate email is essential to ensure that your professors edu email addresses company's knowledge is not lost when an employee leaves. It is recommended to concentrate information in one place because it is easier to control the content — since the account administrator will be able to check what is being sent.
Check out, in this post, the most important factors of having a professional email for your company and how to sell more using this tool!
Benefits of having a corporate email
Increase your brand credibility
Your customers need to trust you, and for that to happen, it is essential to have a professional email address. Imagine that you visit a customer and introduce yourself as a member of a company. However, you hand over a business card with your personal email address.
It is inevitable that, even though he knows your brand and trusts your work, he will find it strange that you do not have a corporate email address to make sales or exchange professional information. Your brand's credibility increases if everyone on your team has emails with the company domain.
Create a custom signature
When creating your professional email, it is essential to create a signature for all employees in your company. The signature helps to give credibility, in addition to being very useful for creating a good image and reinforcing your brand.
You can take advantage of this opportunity to strategically direct the person receiving this email to follow your brand on social media, sign up for a newsletter, or even find all your professional contacts in one place. This is a great way to increase conversions and improve your relationship.
There are several tools that create signatures quickly and easily, such as the Resultados Digitais Email Signature Generator .
The company's reputation is at stake
As we mentioned above, the internet has a system that separates email addresses into trustworthy and untrustworthy. When you and your team do not exchange emails with your professional addresses, the chances of your online reputation being low are huge.