New LinkedIn Research on Changing Branding Strategies
Posted: Tue Jan 21, 2025 4:53 am
The new infographic, developed by LinkedIn, analyzes brand value from different perspectives and the results after the pandemic period.
Due to the lockdown, many companies had to reinvent themselves, mainly due to remote work and limitations during the recruitment and selection process. These trends, together with online shopping, made brands rethink their communication strategies.
In a period where all information about your company is only accessed digitally, as was the case during the pandemic, you need to ensure that all your channels have consistent and unified communication.
According to LinkedIn:
“The most valuable brands are brands that tell a unified story. They show up bahamas whatsapp data consistently across audiences, touchpoints, and the different dimensions of their brands have a hugely positive cumulative effect.”
The power of a unified brand
The report “The Great Reshuffle”, developed by LinkedIn, focused on the “Power of a Unified Brand”, which addresses the main changes in the world of work and expectations regarding brands. Check out all the data presented in the material!
Changes at Work
According to LinkedIn, people’s expectations of the brands they work for or buy from are changing. All stakeholders of B2B and B2C brands, from consumers to investors, are evaluating brand reputation more holistically.
Some of the aspects they look for in a brand are:
values and purposes aligned with yours;
consistent connection, both digitally and offline;
partnerships that they can truly trust.
Additionally, brands are retooling to reach marketing talent. One point of note is that 41% of employees are reconsidering their current roles and the possibility of hiring from anywhere, with the rise of remote work.
Multiplying ROI over time
By using a unified story strategy, companies create consistency in the minds of consumers, building trust over time and ultimately increasing sales.
The report data shows that:
businesses saw a 35% increase in sales over an average 5-year period, attracting investors and influencers;
those who invested in new talent achieved an 87% increase in application rates and 3x more hires;
Furthermore, they had an 84% growth in engagement with their content.
According to LinkedIn, companies that tell a unified story, showcasing their benefits, criteria, values and DNA, are more likely to achieve similar results using a combined content journey for each of their stakeholders.
Due to the lockdown, many companies had to reinvent themselves, mainly due to remote work and limitations during the recruitment and selection process. These trends, together with online shopping, made brands rethink their communication strategies.
In a period where all information about your company is only accessed digitally, as was the case during the pandemic, you need to ensure that all your channels have consistent and unified communication.
According to LinkedIn:
“The most valuable brands are brands that tell a unified story. They show up bahamas whatsapp data consistently across audiences, touchpoints, and the different dimensions of their brands have a hugely positive cumulative effect.”
The power of a unified brand
The report “The Great Reshuffle”, developed by LinkedIn, focused on the “Power of a Unified Brand”, which addresses the main changes in the world of work and expectations regarding brands. Check out all the data presented in the material!
Changes at Work
According to LinkedIn, people’s expectations of the brands they work for or buy from are changing. All stakeholders of B2B and B2C brands, from consumers to investors, are evaluating brand reputation more holistically.
Some of the aspects they look for in a brand are:
values and purposes aligned with yours;
consistent connection, both digitally and offline;
partnerships that they can truly trust.
Additionally, brands are retooling to reach marketing talent. One point of note is that 41% of employees are reconsidering their current roles and the possibility of hiring from anywhere, with the rise of remote work.
Multiplying ROI over time
By using a unified story strategy, companies create consistency in the minds of consumers, building trust over time and ultimately increasing sales.
The report data shows that:
businesses saw a 35% increase in sales over an average 5-year period, attracting investors and influencers;
those who invested in new talent achieved an 87% increase in application rates and 3x more hires;
Furthermore, they had an 84% growth in engagement with their content.
According to LinkedIn, companies that tell a unified story, showcasing their benefits, criteria, values and DNA, are more likely to achieve similar results using a combined content journey for each of their stakeholders.