Technical SEO includes the following concepts
Posted: Tue Jan 21, 2025 4:47 am
Survey letter statistics
Step 4. Selecting a winner and sending a letter with the results to subscribers
To select the winner, we downloaded all the data for each answer into Excel. And at the same time, we assigned users the appropriate labels that will be used to segment the database.
And they randomly selected one user as the winner. They made sure that he answered all 3 questions and announced him as the winner in a separate letter.
Results
As a result of the draw, several thousand subscribers themselves shared useful information about their product preferences with us.
By the way, transactions were also recorded from the letters about the draw. The transaction rate from traffic from letters about the upcoming draw and with the results of the draw was 10% higher than the average . And the letter with the survey itself brought 5 times more unique users than other mailings on average. Although, its transaction rate was 3 times lower than the average .
If you need to segment the base, then just ask the right questions to your subscribers. And do not forget to motivate them, give them the opportunity to get something really valuable.
Today we are ready, now we will increase the advertising expenses. Statistics allows us to work with ineffective advertising channels - remove expenses from them, and invest them, and maybe even more, in effective ones that actually generate sales.
Because we came across advertising channels that gave applications at a good price, but did not give sales. We are now gradually excluding them so that the advertising campaign works more effectively.
Something like that. Actually, the statistics are cool, I recommend it to everyone.
Today I will share with you an example of subscriber base segmentation using surveys in email newsletters. For example, one el salvador whatsapp number database of our clients had 60% of subscribers who saw the survey complete the survey.
Reading time: 8 min.
Who will benefit: marketer, project manager.
Task : segment the subscriber base of an online fishing goods store by three important features for subsequent email newsletters.
Solution : hold a drawing among all subscribers. To participate in the drawing, the user must complete a survey of three questions. Before the survey, you need to prepare the users for this in advance.
Step 4. Selecting a winner and sending a letter with the results to subscribers
To select the winner, we downloaded all the data for each answer into Excel. And at the same time, we assigned users the appropriate labels that will be used to segment the database.
And they randomly selected one user as the winner. They made sure that he answered all 3 questions and announced him as the winner in a separate letter.
Results
As a result of the draw, several thousand subscribers themselves shared useful information about their product preferences with us.
By the way, transactions were also recorded from the letters about the draw. The transaction rate from traffic from letters about the upcoming draw and with the results of the draw was 10% higher than the average . And the letter with the survey itself brought 5 times more unique users than other mailings on average. Although, its transaction rate was 3 times lower than the average .
If you need to segment the base, then just ask the right questions to your subscribers. And do not forget to motivate them, give them the opportunity to get something really valuable.
Today we are ready, now we will increase the advertising expenses. Statistics allows us to work with ineffective advertising channels - remove expenses from them, and invest them, and maybe even more, in effective ones that actually generate sales.
Because we came across advertising channels that gave applications at a good price, but did not give sales. We are now gradually excluding them so that the advertising campaign works more effectively.
Something like that. Actually, the statistics are cool, I recommend it to everyone.
Today I will share with you an example of subscriber base segmentation using surveys in email newsletters. For example, one el salvador whatsapp number database of our clients had 60% of subscribers who saw the survey complete the survey.
Reading time: 8 min.
Who will benefit: marketer, project manager.
Task : segment the subscriber base of an online fishing goods store by three important features for subsequent email newsletters.
Solution : hold a drawing among all subscribers. To participate in the drawing, the user must complete a survey of three questions. Before the survey, you need to prepare the users for this in advance.