How else to motivate the client to come back
Posted: Tue Jan 21, 2025 4:29 am
Changing the app icon as a reactivation tool
Changing Duolingo app icon based on activity. Jokes aside, missing lessons is scary
In several channels
Communication channels can be combined with each other to choose the most convenient for a specific client. This allows the company to increase conversion and increase coverage: the more channels you use, the more clients you can “catch up with”. An additional plus is savings, because an expensive channel is used only for those who do not read letters in other communication channels.
In Carrot quest, you can set up trigger chains . This is a series of several messages to the client in different channels. For example, you can create a communication scheme in which a person first contacts the online chat, then sees a pop-up on the page, and then receives a warm-up chain from email. This allows you to find a channel that will be convenient for the client.
Schematic diagram of a reactivation chain of messages in several channels
Simple payment reminder chain diagram
We have ready-made message chains for different tasks.
More about message chains
Offer a new newsletter format. Subscribers may be tired of promotional emails. Send them a survey to find out what formats they are interested in.
Suggest another channel of communication. Some people find it more convenient to follow news on social networks. Ask about this in a survey.
Create a survey. A bright and clear survey embedded in an email can attract attention and learn about subscribers' preferences.
Test gamification. Game elements like quizzes or choosing a discount card can increase engagement.
Write from an employee's perspective. A letter from the CEO or editor-in-chief, written in a natural language, can strengthen the connection with the subscriber.
Make a special offer. Surprise long-time non-buying customers with a special offer, such as an increased discount.
Change the format of the newsletter. Inform about useful changes in the newsletters, for example, about the transition from advertising to useful materials.
Send a farewell email. As a final step, invite the subscriber to unsubscribe, explaining the benefits to both parties.
Invite to an event. This is a great way to connect with people who are interested in your product.
If you need advice on lead generation on your website, you can contact our experts.
They will audit your lead generation funnel for free, tell you where leads are lost and how to improve it.
Leave a request for a lead generation audit
How to evaluate the effectiveness of a reactivation strategy
To evaluate the effectiveness of your strategy, conduct A/B tests. They will help you list of spain cell phone number choose the best version of the message content and determine the optimal discount size to bring customers back. Start by testing on a control group of “sleeping” subscribers before launching the campaign in full.
The importance of sending time: Experiment to find the perfect time for your audience. Use split testing by dividing your test group into several segments. Send them the same emails at different times and analyze the results — open rates and click-through rates. This will help you identify the most active hours for your audience and increase the chances of a successful reactivation campaign.
Once you have developed and tested your reactivation strategy, set the process to “autopilot.” Regular automatic reactivation will help keep your database active at a high level.
Changing Duolingo app icon based on activity. Jokes aside, missing lessons is scary
In several channels
Communication channels can be combined with each other to choose the most convenient for a specific client. This allows the company to increase conversion and increase coverage: the more channels you use, the more clients you can “catch up with”. An additional plus is savings, because an expensive channel is used only for those who do not read letters in other communication channels.
In Carrot quest, you can set up trigger chains . This is a series of several messages to the client in different channels. For example, you can create a communication scheme in which a person first contacts the online chat, then sees a pop-up on the page, and then receives a warm-up chain from email. This allows you to find a channel that will be convenient for the client.
Schematic diagram of a reactivation chain of messages in several channels
Simple payment reminder chain diagram
We have ready-made message chains for different tasks.
More about message chains
Offer a new newsletter format. Subscribers may be tired of promotional emails. Send them a survey to find out what formats they are interested in.
Suggest another channel of communication. Some people find it more convenient to follow news on social networks. Ask about this in a survey.
Create a survey. A bright and clear survey embedded in an email can attract attention and learn about subscribers' preferences.
Test gamification. Game elements like quizzes or choosing a discount card can increase engagement.
Write from an employee's perspective. A letter from the CEO or editor-in-chief, written in a natural language, can strengthen the connection with the subscriber.
Make a special offer. Surprise long-time non-buying customers with a special offer, such as an increased discount.
Change the format of the newsletter. Inform about useful changes in the newsletters, for example, about the transition from advertising to useful materials.
Send a farewell email. As a final step, invite the subscriber to unsubscribe, explaining the benefits to both parties.
Invite to an event. This is a great way to connect with people who are interested in your product.
If you need advice on lead generation on your website, you can contact our experts.
They will audit your lead generation funnel for free, tell you where leads are lost and how to improve it.
Leave a request for a lead generation audit
How to evaluate the effectiveness of a reactivation strategy
To evaluate the effectiveness of your strategy, conduct A/B tests. They will help you list of spain cell phone number choose the best version of the message content and determine the optimal discount size to bring customers back. Start by testing on a control group of “sleeping” subscribers before launching the campaign in full.
The importance of sending time: Experiment to find the perfect time for your audience. Use split testing by dividing your test group into several segments. Send them the same emails at different times and analyze the results — open rates and click-through rates. This will help you identify the most active hours for your audience and increase the chances of a successful reactivation campaign.
Once you have developed and tested your reactivation strategy, set the process to “autopilot.” Regular automatic reactivation will help keep your database active at a high level.