Salesforce services related to the internet of things
Posted: Tue Jan 21, 2025 4:25 am
Internet of Things (IoT) has become one of the most popular terms among leading companies in the market in recent years. Why? Because IoT technology is strongly impacting the business world and expert customer service leaders have realized its potential to optimize their business processes.
The Internet of Things is based on the interconnection of almost any everyday device with the Internet, thus turning it into a smart device. This means that it has the ability to collect and exchange information with specialized software, achieving on-site data collection, which provides endless opportunities for your company.
Salesforce IoT Cloud
Salesforce IoT Cloud is a powerful solution that allows data obtained from IoT devices to be connected to customer information in real time. In other words, it makes it possible to integrate any smart device into the daily business processes managed by Salesforce. This makes it possible to issue alerts to customers based on equipment performance, analyze the data obtained, and send commands to the devices directly from the platform. The information collected is also passed on to the marketing, service, and sales departments for action.
How has the Internet of Things impacted businesses?
The expansion of the Internet of Things opens up new bosnia and herzegovina whatsapp lead frameworks for action for the business world, allowing for more accurate business decisions.
SEE MORE ➜
From reactive and preventive to proactive and predictive
Salesforce IoT services promote a shift in focus from reactive to proactive, and from preventative to predictive. How do we achieve this? Through connected IoT devices. These enable your business to move from reactive breakdown repair services and periodic preventive maintenance plans to proactive monitoring and predictive maintenance.
Sensor data travels to an IoT platform where, using Artificial Intelligence (AI), it is analyzed to discover trends and predict which components may fail and when. IoT devices monitor criteria such as: asset age, voltage fluctuations, usage data, temperature, humidity and many more. With the resulting data, equipment failures can be predicted with a very high level of precision and operating parameters can be optimized. But what do you do with this information? Well, this is where a CRM comes into play.
Salesforce's role is to contextualize and process high-value data. When channeled into a CRM, this data can be leveraged to automate business processes that improve customer service. IoT data analysis by a CRM enables a more proactive approach that empowers field service supervisors, agents, and technicians. Field service can then monitor the current status of equipment and be proactive in emergencies or predictive to respond to current trends.
Furthermore, by using IoT data, companies can develop more stable revenue and expense streams from time-based maintenance contracts, rather than charging for sporadic repairs. In other words, by storing and processing this data, a company can know when its products are about to break down and offer to sell its own spare parts before they break. In other words, the company offers the ideal solution with the right replacement component at the right time. This maximizes equipment uptime, means fewer maintenance visits, reduces costs, and generates greater customer satisfaction, trust, and loyalty.
How to leverage Salesforce IoT Cloud services in your business
There are several ways to leverage Salesforce IoT-related services for your business. Here are some of them:
salesforce-iot-cloud-services
Internal Asset Management:
Tracking devices, machinery and vehicles
Sending commands and instructions to devices
Supervision and monitoring of the useful life of the equipment
Adoption of new pricing and business models:
Expanded context of the use of business products
Optimizing business operations
Making better business decisions
Personalization of products and services
New and profitable usage models for products and services
Discovering more successful business models
Optimizing Customer Service:
Storing and comparing data on the actual status of a device
Early warnings about deviation of the optical parameters of a device
Tracking device performance metrics
Troubleshooting equipment faults remotely
Direct device-to-client communication:
Identifying usage patterns that most frequently damage equipment
Notifying users about actions that negatively impact a team
Saving time for the support team
Conclusions
We are immersed in a growing ecosystem of connected devices. It is in our hands to use this endless sea of data to improve our lives. Many companies are witnessing the benefits of Salesforce CRM for managing customer relationships. Now, with its Internet of Things services, much more value is added by collecting and processing continuous streams of information from all connected devices.
The Internet of Things is based on the interconnection of almost any everyday device with the Internet, thus turning it into a smart device. This means that it has the ability to collect and exchange information with specialized software, achieving on-site data collection, which provides endless opportunities for your company.
Salesforce IoT Cloud
Salesforce IoT Cloud is a powerful solution that allows data obtained from IoT devices to be connected to customer information in real time. In other words, it makes it possible to integrate any smart device into the daily business processes managed by Salesforce. This makes it possible to issue alerts to customers based on equipment performance, analyze the data obtained, and send commands to the devices directly from the platform. The information collected is also passed on to the marketing, service, and sales departments for action.
How has the Internet of Things impacted businesses?
The expansion of the Internet of Things opens up new bosnia and herzegovina whatsapp lead frameworks for action for the business world, allowing for more accurate business decisions.
SEE MORE ➜
From reactive and preventive to proactive and predictive
Salesforce IoT services promote a shift in focus from reactive to proactive, and from preventative to predictive. How do we achieve this? Through connected IoT devices. These enable your business to move from reactive breakdown repair services and periodic preventive maintenance plans to proactive monitoring and predictive maintenance.
Sensor data travels to an IoT platform where, using Artificial Intelligence (AI), it is analyzed to discover trends and predict which components may fail and when. IoT devices monitor criteria such as: asset age, voltage fluctuations, usage data, temperature, humidity and many more. With the resulting data, equipment failures can be predicted with a very high level of precision and operating parameters can be optimized. But what do you do with this information? Well, this is where a CRM comes into play.
Salesforce's role is to contextualize and process high-value data. When channeled into a CRM, this data can be leveraged to automate business processes that improve customer service. IoT data analysis by a CRM enables a more proactive approach that empowers field service supervisors, agents, and technicians. Field service can then monitor the current status of equipment and be proactive in emergencies or predictive to respond to current trends.
Furthermore, by using IoT data, companies can develop more stable revenue and expense streams from time-based maintenance contracts, rather than charging for sporadic repairs. In other words, by storing and processing this data, a company can know when its products are about to break down and offer to sell its own spare parts before they break. In other words, the company offers the ideal solution with the right replacement component at the right time. This maximizes equipment uptime, means fewer maintenance visits, reduces costs, and generates greater customer satisfaction, trust, and loyalty.
How to leverage Salesforce IoT Cloud services in your business
There are several ways to leverage Salesforce IoT-related services for your business. Here are some of them:
salesforce-iot-cloud-services
Internal Asset Management:
Tracking devices, machinery and vehicles
Sending commands and instructions to devices
Supervision and monitoring of the useful life of the equipment
Adoption of new pricing and business models:
Expanded context of the use of business products
Optimizing business operations
Making better business decisions
Personalization of products and services
New and profitable usage models for products and services
Discovering more successful business models
Optimizing Customer Service:
Storing and comparing data on the actual status of a device
Early warnings about deviation of the optical parameters of a device
Tracking device performance metrics
Troubleshooting equipment faults remotely
Direct device-to-client communication:
Identifying usage patterns that most frequently damage equipment
Notifying users about actions that negatively impact a team
Saving time for the support team
Conclusions
We are immersed in a growing ecosystem of connected devices. It is in our hands to use this endless sea of data to improve our lives. Many companies are witnessing the benefits of Salesforce CRM for managing customer relationships. Now, with its Internet of Things services, much more value is added by collecting and processing continuous streams of information from all connected devices.