Salesforce chatter vs slack, a comparative analysis
Posted: Tue Jan 21, 2025 4:24 am
As part of its strategic acquisition policy, Salesforce surprised the world with the billion-dollar acquisition of Slack Technologies Inc. In the words of Marc Benioff, President and CEO of Salesforce, “Together, we will define the future of enterprise software, creating the digital headquarters that enables all organizations to achieve customer and employee success from anywhere.”
However, with this acquisition, one question remains: what is the future of Chatter for the Salesforce platform and for its customers? Until now, Chatter was the CRM business collaboration software. So why would people spend billions on Slack, a tool with similar functionalities to Chatter? Below, we put several arguments into perspective to help you understand this decision by Salesforce.
Asynchronous communication vs. Real-time communication
Chatter, rather than a collaborative tool, is an internal Salesforce communication and notification tool. It is asynchronous by nature, as its greatest strength is the ability to share information within the albania whatsapp lead CRM records themselves. Its fundamental support is email, which makes it more functional for one-to-many communications, but not for conversational collaboration. Slack, on the other hand, operates in real time and depends heavily on users being online. It also allows users to create private or group channels, as well as attach voice notes, videos, and other files. Paid plan users can meet using Huddle, a Slack feature with several potentialities. With it, you can hold an informal discussion or meeting using voice communication, just like in the office. Groups can have up to 50 participants and have the option to share screens and activate live subtitles.
Pricing and accessibility modalities
Salesforce Chatter vs Slack – pricing
Chatter vs Slack, who uses it
Chatter was developed primarily for use by sales, marketing, service teams, as well as for general project collaboration. Furthermore, it only works within the Salesforce ecosystem and its users. So, if the entire company is not linked to the CRM, it is considerably laborious to bring people from other teams on board and achieve effective collaboration. Even for Chatter-only members, the functionalities are extremely limited and they still have to work through a Salesforce user interface. In contrast, Slack is generally adopted by the entire company. This is key for enterprise collaboration, as no matter what your team is, any worker can have a productive and rewarding experience using this platform.
Integration
Slack was designed for easy integration with other systems, which is supported by the 1,500+ apps already integrated. There is also a robust set of APIs for building custom connectors. Chatter, on the other hand, has a very limited set of connectors, as it was designed to be used within the Salesforce ecosystem.
Mobile versions
Chatter doesn’t have a great reputation for its mobile interface. In contrast, Slack works seamlessly on any smart device and provides one of the best user experiences on the market. Slack mobile can do pretty much everything you’d expect from its web or desktop apps. It also enhances real-time communication, making it useful for engaging in a conversation with a client on the go, during field work, or remotely.
Looking to the future, given its respective features and potential, Slack has every chance of becoming Salesforce's collaborative engagement and interaction software.
However, with this acquisition, one question remains: what is the future of Chatter for the Salesforce platform and for its customers? Until now, Chatter was the CRM business collaboration software. So why would people spend billions on Slack, a tool with similar functionalities to Chatter? Below, we put several arguments into perspective to help you understand this decision by Salesforce.
Asynchronous communication vs. Real-time communication
Chatter, rather than a collaborative tool, is an internal Salesforce communication and notification tool. It is asynchronous by nature, as its greatest strength is the ability to share information within the albania whatsapp lead CRM records themselves. Its fundamental support is email, which makes it more functional for one-to-many communications, but not for conversational collaboration. Slack, on the other hand, operates in real time and depends heavily on users being online. It also allows users to create private or group channels, as well as attach voice notes, videos, and other files. Paid plan users can meet using Huddle, a Slack feature with several potentialities. With it, you can hold an informal discussion or meeting using voice communication, just like in the office. Groups can have up to 50 participants and have the option to share screens and activate live subtitles.
Pricing and accessibility modalities
Salesforce Chatter vs Slack – pricing
Chatter vs Slack, who uses it
Chatter was developed primarily for use by sales, marketing, service teams, as well as for general project collaboration. Furthermore, it only works within the Salesforce ecosystem and its users. So, if the entire company is not linked to the CRM, it is considerably laborious to bring people from other teams on board and achieve effective collaboration. Even for Chatter-only members, the functionalities are extremely limited and they still have to work through a Salesforce user interface. In contrast, Slack is generally adopted by the entire company. This is key for enterprise collaboration, as no matter what your team is, any worker can have a productive and rewarding experience using this platform.
Integration
Slack was designed for easy integration with other systems, which is supported by the 1,500+ apps already integrated. There is also a robust set of APIs for building custom connectors. Chatter, on the other hand, has a very limited set of connectors, as it was designed to be used within the Salesforce ecosystem.
Mobile versions
Chatter doesn’t have a great reputation for its mobile interface. In contrast, Slack works seamlessly on any smart device and provides one of the best user experiences on the market. Slack mobile can do pretty much everything you’d expect from its web or desktop apps. It also enhances real-time communication, making it useful for engaging in a conversation with a client on the go, during field work, or remotely.
Looking to the future, given its respective features and potential, Slack has every chance of becoming Salesforce's collaborative engagement and interaction software.