4 insights to be a Marketing professional ahead of time
Posted: Tue Jan 21, 2025 4:18 am
Pedro Filizzola shares lessons from his career and the way Doctoralia operates
The market changes rapidly all over the world and is always driven by the constant renewal of consumer mindsets and behavior. In addition, new tools are being introduced every day to make life easier for people and professionals. For those who work in Marketing, it is a constant challenge to stay up to date and constantly evolving. To ensure that this transformation does not become a burden in your daily routine, you must keep in mind, above all, that the human factor must always come first.
Understanding people’s pain points, what moves them in their lives and what brings them joy is one of the first steps to developing a strategy and keeping a brand relevant in the market. For Pedro Filizzola, Head of Marketing at Doctoralia in Brazil and Chile, everything today is related to attention. “If the customer pays attention to what we are sri lanka whatsapp data saying, that is already a good path. Taking our value proposition to the right person is a challenge, but achieving this is wonderful, because everyone is bombarded with information all the time,” he said during the Clube Mundo do Marketing, an exclusive meeting of professionals in the area to exchange experiences. Click here to participate.
Retaining this audience is another challenge. For those who face these daily challenges, Pedro gives four tips that will ensure that, regardless of what is on the market, a Marketing professional stays ahead of their time.
1) Go where your customer is
Digital Marketing is constantly changing and every now and then new channels emerge that will challenge brands to create new and interesting content. The “dancing era” doesn’t necessarily have to come to everyone, but if there’s a tendency for your base’s attention to be in that format, you need to understand what that means and turn it into an opportunity to get closer to your customers.
“Things are cyclical and dynamic, you need to know how to deal with this until another channel emerges. The Marketing area changes all the time. The key is to be adaptable and connectable to your business, regardless of the fad that comes along.”
2) Seek answers from your client
Your consumer will tell you where you should go and evolve. Their needs will change over time and, to be a relevant brand, you need to keep up with this evolution. The use of data tools is essential for the company to be able to detect a possible new journey.
“The tools can signal where the opportunities and challenges lie, where we are not doing well and what can be improved. At Doctoralia, we constantly study all of our points of contact. We need to keep an eye on the insights of patients and healthcare professionals. They are two different types of clients, but they need to be revisited.”
3) Have a Smart Marketing Goal
In Marketing, goals are essential to the success of a business and it is a challenge to establish short, medium and long-term goals that are in line with each other. You need to spend energy pursuing the monthly goal, but do things that will guarantee next year's goals. In the case of Doctoralia, this is MQL, qualified leads and sales.
“The best way to achieve a goal is to understand the company’s growth expectations, the average ticket, how many sales are needed, how many salespeople I have, what the conversion rate is, and how many MQLs I will need. Each leader must create their own processes, resources, and inputs to achieve this result. From there, micro-goals are created that will make the work easier.
4) Prioritization
You need to be more proactive than reactive. Waiting until the end of the month to take action is no longer part of the dynamics of a good Marketing professional. After all, strategic planning is done “looking in the rearview mirror”, but what lies ahead is the priority. Therefore, you must keep in mind what is a priority and make room for it.
“Having this sense of prioritization gives us the speed to be able to, within a month, make an action plan to achieve what we need. Today we do an exercise that is “what is not an obvious yes, is an obvious no”. In other words, if it is not a high priority, cut it so as not to waste time. This gives us time to focus on the tactical and operational aspects, which are also very important”, concluded Pedro Filizzola.
The market changes rapidly all over the world and is always driven by the constant renewal of consumer mindsets and behavior. In addition, new tools are being introduced every day to make life easier for people and professionals. For those who work in Marketing, it is a constant challenge to stay up to date and constantly evolving. To ensure that this transformation does not become a burden in your daily routine, you must keep in mind, above all, that the human factor must always come first.
Understanding people’s pain points, what moves them in their lives and what brings them joy is one of the first steps to developing a strategy and keeping a brand relevant in the market. For Pedro Filizzola, Head of Marketing at Doctoralia in Brazil and Chile, everything today is related to attention. “If the customer pays attention to what we are sri lanka whatsapp data saying, that is already a good path. Taking our value proposition to the right person is a challenge, but achieving this is wonderful, because everyone is bombarded with information all the time,” he said during the Clube Mundo do Marketing, an exclusive meeting of professionals in the area to exchange experiences. Click here to participate.
Retaining this audience is another challenge. For those who face these daily challenges, Pedro gives four tips that will ensure that, regardless of what is on the market, a Marketing professional stays ahead of their time.
1) Go where your customer is
Digital Marketing is constantly changing and every now and then new channels emerge that will challenge brands to create new and interesting content. The “dancing era” doesn’t necessarily have to come to everyone, but if there’s a tendency for your base’s attention to be in that format, you need to understand what that means and turn it into an opportunity to get closer to your customers.
“Things are cyclical and dynamic, you need to know how to deal with this until another channel emerges. The Marketing area changes all the time. The key is to be adaptable and connectable to your business, regardless of the fad that comes along.”
2) Seek answers from your client
Your consumer will tell you where you should go and evolve. Their needs will change over time and, to be a relevant brand, you need to keep up with this evolution. The use of data tools is essential for the company to be able to detect a possible new journey.
“The tools can signal where the opportunities and challenges lie, where we are not doing well and what can be improved. At Doctoralia, we constantly study all of our points of contact. We need to keep an eye on the insights of patients and healthcare professionals. They are two different types of clients, but they need to be revisited.”
3) Have a Smart Marketing Goal
In Marketing, goals are essential to the success of a business and it is a challenge to establish short, medium and long-term goals that are in line with each other. You need to spend energy pursuing the monthly goal, but do things that will guarantee next year's goals. In the case of Doctoralia, this is MQL, qualified leads and sales.
“The best way to achieve a goal is to understand the company’s growth expectations, the average ticket, how many sales are needed, how many salespeople I have, what the conversion rate is, and how many MQLs I will need. Each leader must create their own processes, resources, and inputs to achieve this result. From there, micro-goals are created that will make the work easier.
4) Prioritization
You need to be more proactive than reactive. Waiting until the end of the month to take action is no longer part of the dynamics of a good Marketing professional. After all, strategic planning is done “looking in the rearview mirror”, but what lies ahead is the priority. Therefore, you must keep in mind what is a priority and make room for it.
“Having this sense of prioritization gives us the speed to be able to, within a month, make an action plan to achieve what we need. Today we do an exercise that is “what is not an obvious yes, is an obvious no”. In other words, if it is not a high priority, cut it so as not to waste time. This gives us time to focus on the tactical and operational aspects, which are also very important”, concluded Pedro Filizzola.