Email Marketing Gurus
Posted: Sun Dec 22, 2024 5:10 am
“If you want to increase the percentage of emails that reach the inbox, ask people to reply to your email . Once they reply, you can give them something free like an eBook. When they reply, it increases the chance that their email client will automatically add your email to their address book. The more people have you as a known address, the better your deliverability will be ,” Neil Patel .
This can be a good option to avoid spam filters. Although each email service also indonesia phone number sample has its own rules. And you should take into account the characteristics of each one.
« Gmail, like many of the larger email providers, relies primarily on its user community to determine whether an email is spam or not .» As explained in the book The Practical Guide to Email Marketing by Jose Luis García Navarro, Gmail considers the following important indicators in spam filtering decisions:
Report as spam.
It's not spam.
Read.
Read and deleted.
Starred messages.
Messages answered.
Inbox activity.
As with most spam filters, the content of the headers, the body, the images included, the URL or the sending address from which the email is sent also has an impact. The content is always linked and added to a general spam filtering algorithm. Although it also depends a lot on the reputation of the brand.
Two quick tricks
1.- The links
Email Marketing Gurus
“ Always include a link to your product’s homepage. Always . Every email we send about Exist, whether to existing users or people who signed up for our mailing list months ago, includes a link to remind them what Exist is. And that link gets clicked every time.”
It's easy to link your product name to your homepage in every email. Don't expect people to always remember who you are. Belle Beth Cooper , Exist.
2.- Always in lowercase
“ Write email subjects entirely in lowercase if you want it to look like a real person sent the email (…) we’ve seen open rates on realized accounts of 65 percent with this tactic . ” – Diana Smith, Segment.io .
These quotes from email marketing gurus will help you create a good email campaign. But you need good software to help you launch the campaign. With MDirector 's email marketing software , you can apply all the strategies mentioned above and make sure your emails reach your entire database.
This can be a good option to avoid spam filters. Although each email service also indonesia phone number sample has its own rules. And you should take into account the characteristics of each one.
« Gmail, like many of the larger email providers, relies primarily on its user community to determine whether an email is spam or not .» As explained in the book The Practical Guide to Email Marketing by Jose Luis García Navarro, Gmail considers the following important indicators in spam filtering decisions:
Report as spam.
It's not spam.
Read.
Read and deleted.
Starred messages.
Messages answered.
Inbox activity.
As with most spam filters, the content of the headers, the body, the images included, the URL or the sending address from which the email is sent also has an impact. The content is always linked and added to a general spam filtering algorithm. Although it also depends a lot on the reputation of the brand.
Two quick tricks
1.- The links
Email Marketing Gurus
“ Always include a link to your product’s homepage. Always . Every email we send about Exist, whether to existing users or people who signed up for our mailing list months ago, includes a link to remind them what Exist is. And that link gets clicked every time.”
It's easy to link your product name to your homepage in every email. Don't expect people to always remember who you are. Belle Beth Cooper , Exist.
2.- Always in lowercase
“ Write email subjects entirely in lowercase if you want it to look like a real person sent the email (…) we’ve seen open rates on realized accounts of 65 percent with this tactic . ” – Diana Smith, Segment.io .
These quotes from email marketing gurus will help you create a good email campaign. But you need good software to help you launch the campaign. With MDirector 's email marketing software , you can apply all the strategies mentioned above and make sure your emails reach your entire database.