The second one has elements of storytelling
Posted: Mon Jan 20, 2025 10:56 am
Storytelling is not necessarily a long story about the “hero’s journey.” It’s more about paying attention to the little things and nuances that will help a potential buyer experience emotions when imagining the use of a product.
Below are screenshots of two descriptions of a egypt telegram number database similar product on the marketplace. The first screenshot is a standard dry description.
What is rich content and how does it increase conversion in an online store and marketplace
Standard description, lots of useful and important information that will be read by a minimum number of buyers
What is rich content and how does it increase conversion in an online store and marketplace
Description with elements of storytelling, information packed into a bright picture: hot Brazilian climate, the taste of hot toast with aromatic paste and a piece of banana
When buying a product, especially a complex and expensive one, people are afraid of making a mistake in their choice and want to know everything about the product. Help them, save them from boring text that they don’t want to read. Tell them about the product in an interesting way.
According to the Ozon marketplace, using an extended text description instead of a standard one increases sales by 40% depending on the product category.
Reviews
The vast majority of online shoppers pay close attention to reviews of the products they are planning to purchase.
Below are screenshots of two descriptions of a egypt telegram number database similar product on the marketplace. The first screenshot is a standard dry description.
What is rich content and how does it increase conversion in an online store and marketplace
Standard description, lots of useful and important information that will be read by a minimum number of buyers
What is rich content and how does it increase conversion in an online store and marketplace
Description with elements of storytelling, information packed into a bright picture: hot Brazilian climate, the taste of hot toast with aromatic paste and a piece of banana
When buying a product, especially a complex and expensive one, people are afraid of making a mistake in their choice and want to know everything about the product. Help them, save them from boring text that they don’t want to read. Tell them about the product in an interesting way.
According to the Ozon marketplace, using an extended text description instead of a standard one increases sales by 40% depending on the product category.
Reviews
The vast majority of online shoppers pay close attention to reviews of the products they are planning to purchase.