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Why does it work? Simple

Posted: Mon Jan 20, 2025 10:16 am
by asikurrahmanshuvo
: If you have something people want, making them wait multiplies their desire to have it by ten. Some marketers create ad hoc campaigns with the specific goal of building anticipation and FOMO (“fear of missing out”) within an email stream (we talk about this in detail in Copymastery ). More simply, you can also end each email you send with a piece of information new zealand b2b leads that will only be completed in the next email , like a puzzle that the user will absolutely want to complete. In this way, in fact, you will leverage the curiosity of the readers, who will be more willing to open your email next time.

4) Identify the right sending frequency for your target audience It’s easy to “exhaust” a contact list in the hopes of getting more views to your site or sales page. But sending too many emails has a counterproductive effect : people know what to expect, get bored, and don't open the emails anymore (or worse, unsubscribe). In the long run, this leads to an unusable contact list. Here it is important to remember our main goal: to increase the open rate of campaigns. In this case, “more” is never the right answer. But there is no standard frequency that applies to all cases and in all contexts.