3. Market of goods with elastic demand

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This type of demand depends on price changes. If the price of goods or services changes, it significantly affects the volume of purchases. For example, the demand for clothing, shoes, electronics can change depending on the season, promotions or sales.
4. Seasonal demand
Some goods and services have seasonal demand. For example, demand for air conditioners and fans increases in summer, and for winter tires in autumn. It also depends on climate conditions and customer preferences in different seasons.
consumer demand
How does consumer demand influence marketing and business strategy?
Understanding consumer demand is the basis for developing effective marketing usa consumer mobile number list strategies. Companies that carefully analyze and forecast demand can not only optimize their sales, but also significantly improve their financial performance.
1. Setting prices
Pricing policy is one of the most obvious tools that companies use to regulate consumer demand. If a company understands how demand reacts to price changes, it can set the optimal price for its product. For example, if a company operates in a segment with elastic demand, it can launch promotions and discounts to increase sales.
2. Forecasting trends
A correct forecast of consumer demand allows a company to promptly adapt its marketing strategies to changing market needs. For example, having identified a growing interest in healthy eating, a company can offer new products, such as organic products or dietary products.
3. Assortment management