Choosing the Right Keywords
Posted: Mon Jan 20, 2025 9:35 am
One of the main factors influencing the cost per click is keywords. In order for advertising to be effective, it is necessary to carefully select the keywords that you will focus on. There are several important points:
Competition analysis. High-volume and competitive keywords can be too expensive. Use tools like Google Keyword Planner or SEMrush to find less competitive but relevant queries;
Negative keywords. Adding negative keywords bulgaria telegram number database eliminates irrelevant impressions, which reduces the cost of clicks that do not convert. This is especially important for broad match campaigns;
Long tails. Using long tail keywords helps you focus on an audience with a clearer purchase intent, which can reduce your cost per click and increase conversions.
Landing Page Optimization
The landing page plays a key role in the conversion process. Even the most successful advertising will not produce results if the user does not find what he was looking for on the site. How to optimize landing pages?
Relevance. The landing page should be as relevant as possible to the query that the user clicked on. The content should match the ad so as not to make the visitor feel like their expectations are not being met.
Loading speed. A fast website response is critical. The longer it takes for a page to load, the more likely it is that the user will leave the site before completing the target action.
Ease of navigation. Make sure the design and structure of the page are intuitive and convenient. Simplify the path to conversion: the order form, the purchase button, and other elements should be easily accessible.
Read also:
New features in YAN: how to use combined ads and product reminders
Competition analysis. High-volume and competitive keywords can be too expensive. Use tools like Google Keyword Planner or SEMrush to find less competitive but relevant queries;
Negative keywords. Adding negative keywords bulgaria telegram number database eliminates irrelevant impressions, which reduces the cost of clicks that do not convert. This is especially important for broad match campaigns;
Long tails. Using long tail keywords helps you focus on an audience with a clearer purchase intent, which can reduce your cost per click and increase conversions.
Landing Page Optimization
The landing page plays a key role in the conversion process. Even the most successful advertising will not produce results if the user does not find what he was looking for on the site. How to optimize landing pages?
Relevance. The landing page should be as relevant as possible to the query that the user clicked on. The content should match the ad so as not to make the visitor feel like their expectations are not being met.
Loading speed. A fast website response is critical. The longer it takes for a page to load, the more likely it is that the user will leave the site before completing the target action.
Ease of navigation. Make sure the design and structure of the page are intuitive and convenient. Simplify the path to conversion: the order form, the purchase button, and other elements should be easily accessible.
Read also:
New features in YAN: how to use combined ads and product reminders