Include customer perception
Posted: Sun Dec 22, 2024 5:04 am
-Finally, it's time to make adjustments, which will help you update your proposal until it is exactly oriented to the client's needs.
In summary, a good value proposition should:
Specify the client's return on investment (ROI)
While some value propositions cannot be expressed in quantifiable terms, they should make clear how the buyer will benefit financially.
For example, you can indicate financial gain, declare cost reduction, or something less tangible but just as important as the peace of mind of knowing that compliance or employee satisfaction is guaranteed.
Keep it simple and brief
Each reference should express the benefits of the product or russia phone number example solution with unequivocal clarity. One way to ensure this is to avoid technical jargon or concepts that are too general or obvious.
20 words or less is ideal. If the expressions seem rigid or too formal, the best option is to look for simple and even colloquial alternatives. Your value proposition should never raise doubts or questions.
If the customer doesn't understand or recognize the value of working with your company, then your value proposition isn't enough.
One way to learn about customer perceptions is through surveys or during interactions with them. Asking former customers or unconverted prospects how they perceive the value of your product or service is another option. If they decided not to buy or stop buying from you, it's important to know why.
How to create a good value proposition?
If you are not taking notes yet…the time has come!
To apply everything you have learned and create a powerful POV, try writing a sentence that:
Describe the customer + State their need or problem + State the solution or benefit you will deliver
A good value proposition benefits both the buyer and the seller. The buyer perceives that the brand promise is fulfilled and that their return on investment is beneficial. And the seller perceives that the sale is profitable and worth the effort.
A good value proposition is the foundation of every solid and successful B2B business. At Pragmática we know how to make value propositions that hit the mark. Write to me!
In summary, a good value proposition should:
Specify the client's return on investment (ROI)
While some value propositions cannot be expressed in quantifiable terms, they should make clear how the buyer will benefit financially.
For example, you can indicate financial gain, declare cost reduction, or something less tangible but just as important as the peace of mind of knowing that compliance or employee satisfaction is guaranteed.
Keep it simple and brief
Each reference should express the benefits of the product or russia phone number example solution with unequivocal clarity. One way to ensure this is to avoid technical jargon or concepts that are too general or obvious.
20 words or less is ideal. If the expressions seem rigid or too formal, the best option is to look for simple and even colloquial alternatives. Your value proposition should never raise doubts or questions.
If the customer doesn't understand or recognize the value of working with your company, then your value proposition isn't enough.
One way to learn about customer perceptions is through surveys or during interactions with them. Asking former customers or unconverted prospects how they perceive the value of your product or service is another option. If they decided not to buy or stop buying from you, it's important to know why.
How to create a good value proposition?
If you are not taking notes yet…the time has come!
To apply everything you have learned and create a powerful POV, try writing a sentence that:
Describe the customer + State their need or problem + State the solution or benefit you will deliver
A good value proposition benefits both the buyer and the seller. The buyer perceives that the brand promise is fulfilled and that their return on investment is beneficial. And the seller perceives that the sale is profitable and worth the effort.
A good value proposition is the foundation of every solid and successful B2B business. At Pragmática we know how to make value propositions that hit the mark. Write to me!