Digital Transformation: What is it and why is it worth investing?
Posted: Mon Jan 20, 2025 9:17 am
Digital transformation is already a reality for many companies.
The work routine is being influenced by new technologies, which facilitate work and optimize professionals' time.
Knowing these new developments and implementing them is another necessity for the future.
Organizations with new business models are gaining prominence in the market, leaving behind those that still insist on not implementing more modern solutions.
However, this turning point is not easy. But it is important to take the first steps to update your company.
After all, not everyone knows about the tools available and the advantages they can bring to everyday life.
Furthermore, there are many doubts about what this process of modernization of institutions really is:
Is digital transformation a real revolution or just another buzzword?
What is its real impact today and in the future? How is the world and the Brazilian market responding to this wave of changes?
And beyond that: what are the reasons to invest in digital brazil whatsapp data transformation?
To answer these and other questions, we created this comprehensive guide to help you understand the concept of digital transformation.
In addition to its benefits and the steps that must be taken in this new process.
What is digital transformation?
Digital transformation in companies, also known as the digital journey, provides improved performance and optimized processes through technology.
Implementation is carried out in stages, as it is essential that the organization commits to adapting in order to generate competitive advantages.
The innovation process must be continuous. After all, new solutions appear on the market all the time.
Therefore, companies are increasingly investing in research and development to provide quality experiences to their customers.
And that is a key word to highlight: “customer experience.”
Digital transformation, in many ways, is a response to new consumer behaviors.
This new generation of people is connected, engaged, tuned in and demanding.
The movement therefore seeks to encourage companies to improve every aspect of their service, their delivery, their internal processes and their relationship with their customers.
All this through technology.
And we speak in general terms, because digital transformation is really about innovation.
Ultimately, it is a broad concept that addresses a range of tools, people management and mindset change.
According to technology consultancy McKinsey, digital transformation can be characterized in a company if it triggers any of these triggers:
Business models : creating new ways of operating and billing;
Connectivity : Achieve full engagement in real time;
Processes : Focus on consumer experience, using automation to improve deliveries;
Analytics: Adopting a data culture to improve decision-making.
It is not enough to have a Facebook page or a beautiful website. Similarly, investing in an app does not mean that your business will be digitally transformed.
Instead, the concept is about dictating something bigger: technology at the heart of the business strategy that guides internal operations and the end product.
In other words, moving to digital management, where technology serves as the beginning, middle and end of your processes and deliveries.
The work routine is being influenced by new technologies, which facilitate work and optimize professionals' time.
Knowing these new developments and implementing them is another necessity for the future.
Organizations with new business models are gaining prominence in the market, leaving behind those that still insist on not implementing more modern solutions.
However, this turning point is not easy. But it is important to take the first steps to update your company.
After all, not everyone knows about the tools available and the advantages they can bring to everyday life.
Furthermore, there are many doubts about what this process of modernization of institutions really is:
Is digital transformation a real revolution or just another buzzword?
What is its real impact today and in the future? How is the world and the Brazilian market responding to this wave of changes?
And beyond that: what are the reasons to invest in digital brazil whatsapp data transformation?
To answer these and other questions, we created this comprehensive guide to help you understand the concept of digital transformation.
In addition to its benefits and the steps that must be taken in this new process.
What is digital transformation?
Digital transformation in companies, also known as the digital journey, provides improved performance and optimized processes through technology.
Implementation is carried out in stages, as it is essential that the organization commits to adapting in order to generate competitive advantages.
The innovation process must be continuous. After all, new solutions appear on the market all the time.
Therefore, companies are increasingly investing in research and development to provide quality experiences to their customers.
And that is a key word to highlight: “customer experience.”
Digital transformation, in many ways, is a response to new consumer behaviors.
This new generation of people is connected, engaged, tuned in and demanding.
The movement therefore seeks to encourage companies to improve every aspect of their service, their delivery, their internal processes and their relationship with their customers.
All this through technology.
And we speak in general terms, because digital transformation is really about innovation.
Ultimately, it is a broad concept that addresses a range of tools, people management and mindset change.
According to technology consultancy McKinsey, digital transformation can be characterized in a company if it triggers any of these triggers:
Business models : creating new ways of operating and billing;
Connectivity : Achieve full engagement in real time;
Processes : Focus on consumer experience, using automation to improve deliveries;
Analytics: Adopting a data culture to improve decision-making.
It is not enough to have a Facebook page or a beautiful website. Similarly, investing in an app does not mean that your business will be digitally transformed.
Instead, the concept is about dictating something bigger: technology at the heart of the business strategy that guides internal operations and the end product.
In other words, moving to digital management, where technology serves as the beginning, middle and end of your processes and deliveries.