China Dataset

Let me explain better. If your used items with a medium-low price, auctions and costs per action will have a lower cost . If, however, you belong to those less widespread categories with a medium-high cost of goods and services , such as the real estate or insurance market for example, the cost of auctions and final actions increases considerably . Why is this? Simply because the revenue from the sale you manage to make is very high: “ok, I paid a lot for my adverts but I managed to sell 2 houses!” Generally, the more expensive what you sell, the higher the auctions will be.

But it is also true that the more mauritius b2b leads competitive a sector is, the higher the auction price will be. It goes without saying that Facebook advertising prices are increasing for this very reason , because there is no longer a business that is not present in Facebook ads. Test audience and interests When you go to set up a Facebook ads it is important to define your audience and always test different segments in such a way as to, especially at the beginning, define your precise audience that will bring you greater conversions. You will be able to set : custom audience for interests for similar audiences (lookalike) similar interests + audiences These are all parameters to be tested and modified until we obtain a well-defined audience and then propose our ads in an even more strategic and precise way.

However, I recommend that you start testing lookalike campaigns as soon as possible, which allow you to show your ads to audiences similar to those who are already your customers. You understand well that this is a really powerful tool to be able to grow and to be able to have a good conversion %. In this regard, I recommend you read our guide to Facebook lookalike ads . Yes, we believe in it a lot. Monitor Results What is very important is the monitoring of the results that our advertisement is bringing us or that has brought us to the end of the advertising campaign.