The hypothesis is formulated according to the following scheme: people "peck" at such and such words to buy from us. But this is the simplest of hypotheses and, in the case where there is no positioning, it does not work. It is better to test the following hypothesis: a certain (yet unknown to us) percentage of people interested in X, seeing Y next to X, will become interested in this Y. Then, when they become interested in Y, some of them will read Z to the end with interest. And now some of those who read Z to the end will ask to "cultivate" themselves by clicking on the CTA button.
So, X is high-frequency search words - not your professional vocabulary, but something at least remotely close to your business. To come up with such search words (of course, in this case, online belize whatsapp resource advertising is not about single words, but about whole phrases), think about what your mother-in-law or brother says about what you do. Y — these are test ads that contain not only X but also Y — vocabulary that is closer to you. Z — all the words on your landing page.
So, let's identify the product
Product of the hypothesis: "Team building training conducted abroad". The price, of course, is in the region of several thousand dollars.
businessmen over 40
First, we select words related to the topic that your target audience may be interested in. Of course, the topic should be at least somewhat in your direction. If your target audience is "businessmen over 40", then you should not consider words that are too far from the desired problem area.