This tool, which is being released gradually, offers detailed data on the reach , growth and followers of each channel.
This way, brands and companies that use WhatsApp for direct communication qatar mobile number will be able to optimize their strategies and improve their relationship with the public.
Check out which data will be possible to track with the tool:
Reach metrics show how many accounts have viewed content in the last 30 days, allowing businesses to understand the size of their audience.
In Growth , you can see how many new followers the channel gained, as well as how many were lost and what the net balance was during the period.
The Followers tab provides a detailed overview of your subscriber base, including the geographic location of users.
This allows for a more in-depth analysis of the effectiveness of communication campaigns, something that was previously limited.
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Importance of WhatsApp channel metrics for businesses
The arrival of these metrics represents a significant advance for companies that use WhatsApp as a communication tool.
This is because, previously, channel administrators had access to little information, such as the number of followers and engagement per post.
Today, with new data, brands can adjust their strategies more assertively. Some of the advantages of these metrics include:
Content Adjustment: Companies can understand what works best for their followers and adapt their messages to generate more engagement.
Growth monitoring: With clear data on followers gained and lost, you can identify patterns and adjust campaigns to retain and attract more audiences.
Geographic targeting: Location analysis allows companies to personalize their communications according to region, increasing the relevance of the content.
Additionally, by monitoring campaign engagement in real time, companies have the ability to make immediate adjustments, ensuring greater efficiency in their communications.