Employees Can Be Paid in Different Ways:

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Customer loyalty program: what is it and what business goals does it solve Columns March 28, 2024 Tatyana Khrushcheva Tatyana Khrushcheva Head of the Customer Experience Center, Alfa-Leasing Group More than 74% of Russians in 2023 have participated in business loyalty programs at least once, according to Yandex Market and GfK Rus.

Zippia statistics show that over 43% of consumers will sweden telegram number database spend more money on goods and services from companies where they received a pleasant customer experience. Therefore, more and more organizations are investing in creating customer reward programs. In 2023, their number, according to Antavo research, approached 70%, in 2024 the figure will grow, says Tatyana Khrushcheva, head of the customer experience center at Alfa Leasing Group.

In the material for RB.RU, the expert gave advice on choosing the type of loyalty program and creating it in a company. Subscribe to RB.RU in Telegram Content: What is a loyalty program and why is it needed? Types of loyalty programs Development and implementation of a loyalty program Evaluation of effectiveness, or KPI of loyalty programs What is a loyalty program and why is it needed? A loyalty program is a marketing tool used to attract new and retain existing customers, encourage purchases, and strengthen the bond between the customer and the brand.