Nutella removed the Nutella name from its packaging. Instead of the brand name, it used the bakers' names to honor and thank them. Thus, the brand created a great example of anonymity. In fact, during this campaign, we were able to create our own Nutella packaging on the website. Another good example of de-branding is Tadelle's use of words like "cool off", "travel" and "have fun" instead of the brand name on its classic red packaging.
Finally, we can show the marketing campaign of Doritos new zealand telegram data with the slogan “! And Courage to the Bottom!” as an example of Debranding. The brand, which removed its logo and name from all its advertisements for three months, was recognized by its target audience only by colors and shapes. According to the data, 95% of the target audience who watched the commercial understood which brand the advertisement belonged to without any name or logo.
What are the Benefits of Debranding? We explained what Debranding is and saw successful examples together. So what are the benefits of Debranding to a brand? Why should brands use this marketing strategy? With debranding, brands can reduce their corporateness in the eyes of their target audience. So why would a brand want to appear less corporate? The answer is very simple; buyers don’t actually like corporateness as much as we think. It’s inevitable that brands will try to keep up with the increasing popularity of minimalism .