Sberbank and Alfa-Bank did not respond to the correspondent’s questions.
Posted: Mon Jan 20, 2025 7:14 am
software development team of the company, and payment authorization is carried out by the bank servicing the stores. It took six months to develop and implement EshPay.
"First, we conducted a series of studies to study the needs of customers and assess the perception of the service. It took a couple of months to develop the backend and another month to develop and debug the cash front. The main pool of tasks was closed by the resources of four developers," a representative of the press service of VkusVill told ComNews.
The new service operates through the VkusVill app using a bank card linked to it, from which delivery orders are paid. It should speed up the payment process by five times and reduce the customer service time at the checkout by 20-25%.
"EshPay was created for the convenience of customers - this makes the process of paying for purchases faster and easier. The introduction of new payment methods also helps reduce the workload for all involved store employees. An additional advantage of EshPay for business is the involvement of customers in the loyalty program and delivery service via a mobile application. VkusVill ambassadors are hybrid customers, that is, those who use delivery and visit our stores. They especially appreciate the improvement of the omnichannel experience," said a representative of the VkusVill press service.
The company's message says that when paying using the service, the buyer does not lose cashback and privileges provided by the bank. This information was confirmed to a ComNews correspondent by a T-Bank representative. According to him, the essence of the service is that after scanning the QR code on the cashier's monitor, the ability to pay using a card linked to the application is added.
"For the bank, this is a regular purchase, although not through an offline terminal, but through Internet acquiring," noted a representative of T-Bank.
Head of the VTB Loyalty saudi arabia whatsapp resource Program Department Roman Sinenko told a ComNews correspondent: "Since the payment service allows you to pay for purchases, including using a card linked to your profile, customers will be able to receive cashback under the bank's loyalty programs. Every month, VTB customers can choose categories for cashback accrual - up to 25% in rubles. Supermarkets are one of the most popular categories. The launch of a new payment service combined with the advantages of bank loyalty programs will allow customers to make payments as quickly as possible and receive the usual cashback."
According to a representative of VkusVill, approximately half of all sales in the chain are made using the company's mobile application, which is used daily by more than 800 thousand people.
A representative of the press service of Lenta LLC reported that the Lenta Pay service, which allows you to link a bank account to a loyalty card through the retail chain's app, has been in effect since June 2023. "Payment is made through the fast payment system," he added.
Questions from a ComNews correspondent to representatives of X 5 Retail Group LLC (the Pyaterochka, Perekrestok, Chizhik, Victoria, Krasny Yar and Slata chain stores) and Wildberries LLC about the creation and development of the companies' payment services remained unanswered.
However, a representative of the press service of Krasnoe i Beloe LLC said that their application is used by more than 12 million people.
"We adhere to a policy of low prices and do not want to shift additional costs onto the shoulders of our customers," concluded the representative of "Red and White".
"First, we conducted a series of studies to study the needs of customers and assess the perception of the service. It took a couple of months to develop the backend and another month to develop and debug the cash front. The main pool of tasks was closed by the resources of four developers," a representative of the press service of VkusVill told ComNews.
The new service operates through the VkusVill app using a bank card linked to it, from which delivery orders are paid. It should speed up the payment process by five times and reduce the customer service time at the checkout by 20-25%.
"EshPay was created for the convenience of customers - this makes the process of paying for purchases faster and easier. The introduction of new payment methods also helps reduce the workload for all involved store employees. An additional advantage of EshPay for business is the involvement of customers in the loyalty program and delivery service via a mobile application. VkusVill ambassadors are hybrid customers, that is, those who use delivery and visit our stores. They especially appreciate the improvement of the omnichannel experience," said a representative of the VkusVill press service.
The company's message says that when paying using the service, the buyer does not lose cashback and privileges provided by the bank. This information was confirmed to a ComNews correspondent by a T-Bank representative. According to him, the essence of the service is that after scanning the QR code on the cashier's monitor, the ability to pay using a card linked to the application is added.
"For the bank, this is a regular purchase, although not through an offline terminal, but through Internet acquiring," noted a representative of T-Bank.
Head of the VTB Loyalty saudi arabia whatsapp resource Program Department Roman Sinenko told a ComNews correspondent: "Since the payment service allows you to pay for purchases, including using a card linked to your profile, customers will be able to receive cashback under the bank's loyalty programs. Every month, VTB customers can choose categories for cashback accrual - up to 25% in rubles. Supermarkets are one of the most popular categories. The launch of a new payment service combined with the advantages of bank loyalty programs will allow customers to make payments as quickly as possible and receive the usual cashback."
According to a representative of VkusVill, approximately half of all sales in the chain are made using the company's mobile application, which is used daily by more than 800 thousand people.
A representative of the press service of Lenta LLC reported that the Lenta Pay service, which allows you to link a bank account to a loyalty card through the retail chain's app, has been in effect since June 2023. "Payment is made through the fast payment system," he added.
Questions from a ComNews correspondent to representatives of X 5 Retail Group LLC (the Pyaterochka, Perekrestok, Chizhik, Victoria, Krasny Yar and Slata chain stores) and Wildberries LLC about the creation and development of the companies' payment services remained unanswered.
However, a representative of the press service of Krasnoe i Beloe LLC said that their application is used by more than 12 million people.
"We adhere to a policy of low prices and do not want to shift additional costs onto the shoulders of our customers," concluded the representative of "Red and White".