Valuable tools from rich materials
Posted: Mon Jan 20, 2025 7:01 am
If you want to be remembered by your customers, offer materials that can help them in their daily lives ! The idea is that they receive something valuable, without having to pay for it — in exchange, they will provide their contact information. By using the tool offered in their daily lives, the reader will remember your company and this will help increase brand recognition.
To define the best offers, it is necessary to make a detailed analysis of the persona, what their pain points are and how the company can help. A common type of tool is the financial control spreadsheet, which can be created to help the personal area, the company or even for specific situations such as weddings, trips and other desired hotmail email list achievements, and they can be used by various segments:
event organization;
credit institutions;
management software;
real estate agents and brokers.
The biggest advantage of this rich material format is that there are no limits to what they can do: it is possible to create simulation and evaluation pages, provide ready-made templates and other tools that are relevant to the persona's routine. The key is to analyze the reader's needs and how your company can help them.
The Persona Generator
Want a specific example? Rock Content and Resultados Digitais have partnered to create “ The Fantastic Persona Generator ” to help with one of the fundamental points of any marketing strategy. In it, you fill out a complete form with all the information about what a typical customer would be, such as:
age;
position;
education;
objectives;
challenges;
how your company can help.
Finally, the tool creates a PDF file with all this information organized, so that it can be shared with everyone involved in the company's marketing, helping to align strategies. In exchange for this support, the user enters their data and the companies that created the tool can implement other strategies to try to convert the lead.
To define the best offers, it is necessary to make a detailed analysis of the persona, what their pain points are and how the company can help. A common type of tool is the financial control spreadsheet, which can be created to help the personal area, the company or even for specific situations such as weddings, trips and other desired hotmail email list achievements, and they can be used by various segments:
event organization;
credit institutions;
management software;
real estate agents and brokers.
The biggest advantage of this rich material format is that there are no limits to what they can do: it is possible to create simulation and evaluation pages, provide ready-made templates and other tools that are relevant to the persona's routine. The key is to analyze the reader's needs and how your company can help them.
The Persona Generator
Want a specific example? Rock Content and Resultados Digitais have partnered to create “ The Fantastic Persona Generator ” to help with one of the fundamental points of any marketing strategy. In it, you fill out a complete form with all the information about what a typical customer would be, such as:
age;
position;
education;
objectives;
challenges;
how your company can help.
Finally, the tool creates a PDF file with all this information organized, so that it can be shared with everyone involved in the company's marketing, helping to align strategies. In exchange for this support, the user enters their data and the companies that created the tool can implement other strategies to try to convert the lead.