Differences between native advertising and display ads
Posted: Mon Jan 20, 2025 6:57 am
While native advertising is integrated with the platform's content, display advertising is shown on banners and ads that occupy advertising space on the platform.
Display advertising is more intrusive for the user and is used more often in traditional advertising. While native advertising is less intrusive and has greater engagement with the user.
How to measure native advertising results: KPIs and relevant metrics
The most relevant KPIs and metrics to manufacturing directors email list measure the success of a native advertising campaign are:
Clicks. Number of times the user has clicked on an ad.
CTR. Click-through rate per impression.
Conversions. The number of users who performed the desired action after clicking on the ad.
It is important to measure these KPIs and evaluate the results of the native advertising campaign . In this way, it is possible to determine if the right audience is being reached and if the desired conversion is being achieved.
Digital marketing plan with native advertising
native advertising benefits
In this section, we'll look at how to implement an effective native advertising strategy.
Define the target audience:
Native advertising is effective because it targets a specific audience. Therefore, you need to clearly define your audience before starting any advertising campaign.
Use data from your website , social media, and Google Analytics to get an idea of who your potential customers are.
Research and planning:
Before starting any advertising campaign, it is important to research and plan your objectives. Define the budget, goals and KPIs .
It is also important to find the right media and platforms to implement the native advertising strategy, such as Premium media.
Display advertising is more intrusive for the user and is used more often in traditional advertising. While native advertising is less intrusive and has greater engagement with the user.
How to measure native advertising results: KPIs and relevant metrics
The most relevant KPIs and metrics to manufacturing directors email list measure the success of a native advertising campaign are:
Clicks. Number of times the user has clicked on an ad.
CTR. Click-through rate per impression.
Conversions. The number of users who performed the desired action after clicking on the ad.
It is important to measure these KPIs and evaluate the results of the native advertising campaign . In this way, it is possible to determine if the right audience is being reached and if the desired conversion is being achieved.
Digital marketing plan with native advertising
native advertising benefits
In this section, we'll look at how to implement an effective native advertising strategy.
Define the target audience:
Native advertising is effective because it targets a specific audience. Therefore, you need to clearly define your audience before starting any advertising campaign.
Use data from your website , social media, and Google Analytics to get an idea of who your potential customers are.
Research and planning:
Before starting any advertising campaign, it is important to research and plan your objectives. Define the budget, goals and KPIs .
It is also important to find the right media and platforms to implement the native advertising strategy, such as Premium media.